Waxing UnLyrical

MARCH 22, 2013

Here are some of the answers (and many thanks to all who replied): Daniel Honigman thought it was fine: @ shonali If you have a built-in client base.Lots of high-end consultants do&, esp. A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it.

Brands 273

Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

APRIL 5, 2018

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”.

Organization 132

Organization Communities CSR Class 132

Waxing UnLyrical

JUNE 12, 2018

She writes for the nationally recognized SEO Company HigherVisibility that offers online marketing services to a wide range of companies across the country. The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

Mobile 163

Mobile Creative Commons Template Templates 163

Waxing UnLyrical

FEBRUARY 7, 2019

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. I know lots of companies do this but they were doing this before anyone else was. Most took pictures in their shirts and blogged about their company. Give Away Swag. Go on Podcasts. Conclusion.

Strategy 158

Strategy SEO Overview Eventful 158

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. PRTech is a post from: Shonali Burke Consulting, Inc. promises to do. What’s PR En Route to in 2015?

Consultant 221

Consultant Resources Industry Metrics 221

Waxing UnLyrical

DECEMBER 21, 2018

You may be lucky enough to have a budget in which you can hire an outside PR firm or consultants, which will go very deep in order to research your industry and your company prior to the strategy-development phase. Paula Newbaker is a senior level communicator currently based in Pittsburgh, PA where she consults for non-profits.

Strategy 220

Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

MARCH 15, 2018

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Badge 175

Badge Embedding Forums Mobile 175

Waxing UnLyrical

DECEMBER 8, 2014

Why: Is your company embracing the power and influence of digital storytelling and brand journalism? Monday Roundup: Storytelling is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. 7 Secrets of a Master Digital Storyteller.

Consultant 190

Consultant Journal Flickr Resources 190

Waxing UnLyrical

JANUARY 24, 2019

Living my purpose led me to create a consultancy, Joyful Planet , focused on helping individuals and organizations discover and actively live their purpose to unleash greater success, fulfillment and joy in their personal lives, their workplaces and their communities. Lund Award for Public Service”), among others.

Consultant 228

Consultant Banking Compete Energy 228

Waxing UnLyrical

AUGUST 18, 2014

4 content creation tips for B2B software companies. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

MARCH 6, 2013

“While the food system is complex and its problems multi-faceted, we know that the world’s largest food and beverage companies have enormous influence. In putting together a scorecard based entirely on publicly available information on company policies, we posed the question ‘what are they doing to clean up their supply chains?’

Twine 246

Twine Brands Policies Campaign 246

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

SEPTEMBER 5, 2019

According to Gallup, less than 30% of employees believe in the values of the company they work for. Cultivates a strong company culture. By developing a strong internal communications plan, you keep employees engaged and sustain your company’s values. appeared first on Shonali Burke Consulting.

Strategy 150

Strategy System B2B Organization 150

Waxing UnLyrical

MAY 14, 2013

K” is King in Brand and Company Naming. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. A couple of months old, it’s still an interesting read.

Wikimedia 243

Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

AUGUST 8, 2014

On getting that “seat at the table”: Know your company’s mission and strategy! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Conference 237

Conference Consultant Energy Meeting 237

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

Campaign 264

Campaign Patterns Banking Flickr 264

Waxing UnLyrical

JUNE 21, 2013

A lot of companies still only share their own content on Twitter. Retweeting what other people have said about their own companies (or about them personally) ad nauseam. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying.

Twitter 246

Twitter How To HootSuite Curation 246

Waxing UnLyrical

JUNE 14, 2018

You are worthy of a raise if your work has helped the company gain a return on investment. We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Huffington Post, Glassdoor.com , Elite Daily, Fast Company, among others. Find a Sponsor in Your Organization.

Tips 178

Tips Skills Creative Commons Resources 178

Waxing UnLyrical

MARCH 25, 2013

Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. And the company honored every spoiled cup with a replacement, whether the spoilage was its fault or not. Where did customers go to complain?

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

FEBRUARY 1, 2013

Here are a couple of excerpts: First, what can a company thinking of hiring an agency, expect in terms of service that they have been missing by running PR in-house? Just as companies should look for agencies that are asking the right kinds of questions, they should try and find out as much about the agencies as they can.

Tips 204

Tips Consultant Proposal Flickr 204

Waxing UnLyrical

JUNE 28, 2013

On the different kinds of assets a company has: A3: Tangible assets less than half company value, rest= goodwill, intellectual capital, customer loyalty, consumer support, etc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. but did you enhance brand. It’s reality #measurePR.

CSR 258

CSR Survey Consultant Loyalty 258

Waxing UnLyrical

JANUARY 3, 2017

Professionally, my company changed direction quite radically and intentionally; from taking on the more typical consulting gigs to a much stronger focus on training and education. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. An h/t to the past to move into the future. Happy New Year!

Consultant 176

Consultant Training Banking Eventful 176

Waxing UnLyrical

AUGUST 17, 2015

Why: “In a recent set of keynotes and consulting engagements in the US, UK and Canada, I’ve had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy,” says Avinash as he introduces us to “a collection of wisdom from those tough lessons.”

Consultant 100

Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Consultant 200

Consultant Flickr Resources Communities 200

Waxing UnLyrical

JULY 21, 2014

In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

Consultant 195

Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JULY 24, 2015

Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. In it, Ancita details how TfS’ quick response via social channels not only defused the situation with the passenger, but also allowed the company enough time to prepare responses for mainstream media inquiries.

Consultant 100

Consultant Case Study Course Conference 100

Waxing UnLyrical

AUGUST 12, 2013

Why: In this guest post for WUL, Kirk Hazlett provides a real world example of how creating a corporate environment that empowers leads to passionate employees who make a company stand out from the crowd. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

RFP 223

RFP Consultant Flickr Resources 223

Waxing UnLyrical

MAY 17, 2013

When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Wikimedia 192

Wikimedia Loyalty Consultant Resources 192

Waxing UnLyrical

FEBRUARY 20, 2013

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

FEBRUARY 23, 2015

So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors. Thoughtful Branding: Where The Company Begins And Ends. Image: Travis via Flickr, CC 2.0. Based in the Washington, D.C.,

Brands 100

Brands Consultant Film Flickr 100

Waxing UnLyrical

JULY 13, 2015

Why: “In the 21st century internal communications environment, trusted advisor status is earned not only for consultative skills, but for genuinely meeting your leaders half-way (or more!) Why: “Towers Watson reports that companies highly effective at internal communication are 1.7 The case for internal communications.

Consultant 100

Consultant Collaboration Skills Organization 100

Waxing UnLyrical

FEBRUARY 17, 2015

Company Reputation Management With Social Media. Why: “Where should companies start preparing for a social media mistake?” ” Jabex LeBret explores how to manage your company’s reputation on social media via Forbes. Weekly Roundup: Reputation is a post from: Shonali Burke Consulting, Inc.

Reputation 100

Reputation Consultant Flickr Publishing 100

Waxing UnLyrical

JULY 8, 2013

Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Content 205

Content Resources Consultant Flickr 205

Waxing UnLyrical

APRIL 28, 2014

Lee Odden shows you how to bring your company into the new age. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Business Development: What the Flying Trapeze Can Teach Us.

Small Business 187

Small Business Consultant Flickr Travel 187

Waxing UnLyrical

JULY 29, 2013

Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Vacation, Rest and Balance.

Consultant 191

Consultant Flickr Energy Resources 191

Waxing UnLyrical

DECEMBER 4, 2018

When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences.

Influencer 193

Influencer Trends Marketing Real Estate 193