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Competing with Free

Direct Marketing Observations

How do other companies compete when Nike, Gatorade and AE give stuff away for free? I think part of the reason why case studies on organizations that do it differently are written is because the majority of marketers and companies do it the same way over and over with predictably average results. So how do you compete?

Compete 162
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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

One of my clients, a very large sports drink company, has indirectly nudged me into taking a look at the state of what I drink, and ea, on a daily basis. The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. This site from Fitness Magazine might be the coolest.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

Anyone who tells you that if you do X [some social media task], you will achieve Y [specific number of Facebook fans, % increase in sales, etc.] Did you calculate the ROI of the telephone or the company car before you invested in them? Set Up Your Social Accounts, Watch the Money Roll In. is blowing smoke in your direction.

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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

Also surprised how well some magazines did. To clarify my methodology, I chose 30+ sites with a mainstream/national news focus, making effort to include a cross-section of newspapers, magazines, TV, Web-only etc. What Horrible Things Did Time Magazine Do in 1964? Thanks for your post.

Sites 176
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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

To help answer that question I used Twitalyzer to evaluate the main Twitter profile of 30+ major news organizations including a mix of newspapers, magazines, TV and online-only outlets. What Horrible Things Did Time Magazine Do in 1964? But which news sites are making the most of their Twitter presence?

News 165
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Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

That relevancy combined with the fact that the article is likely to be shared and linked to frequently strengthens its ability to compete for search engine visibility. What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Examples 102
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This Week in Social Media – 5/22/2013

Social Media Marketing

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. why we can''t embrace the truth about online video and more - it''s This Week in Social Media. Not all social media is created equal - men and women use it at different rates and are present in different proportions on platforms.