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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. These numbers are great for reporting purposes—to show your monthly performance and determine month-over-month growth. Agorapulse’s Twitter reporting functionality is excellent. Here’s a handy list! Twitter Analytics.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. To reach (and exceed) these high standards and make social media personalization a reality, you need a way to integrate customer data —including social data—in one place.

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Social media management costs for businesses in 2022

Sprout Social

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Social strategy.

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Sysomos Acquired By Marketwire

Dave Fleet

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Acquired by. Jive Software. January 2010. February 2010.

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2011 Q1 Review: SocialFish clients and work

SocialFish

This quarter, we submitted a report with observations and recommendations related to our work. Association of Corporate Counsel –With our help, ACC has hired their new director of social media. Avectra –We’re working with Avectra on an ambitious project to explore the implications of Social CRM for associations.

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Link Love Monthly: Best of March 2011

SocialFish

Social Media – It’s Not Just for White Folks (Danny Brown). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). A Report Card on Web 2 and the App Economy (John Battelle’s SearchBlog). Data: How the Advanced Corporations Spend on Social Business (A Glimpse Into the Future) (Jeremiah Owyang).

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