Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

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Social Media Sentiment Loyalty Microsoft 103

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Content iPhone Sports Remix 130

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 4, 2023

Here are 3 brands who have developed a creative Tagging strategy for marketing campaigns and beyond, and how it empowers them to streamline otherwise complicated reporting processes. London-based retailer River Island uses Tags to make this reporting process easier. Using a specific Inbox Rule automates this process.

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Strategy Brands UGC Marketing 116

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Keyhole makes the process straightforward.

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Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 31, 2023

Plus, explore different types of prompts and use cases. Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. With this context in mind, let’s take a look at the different types of AI writing prompts needed to achieve various tasks.

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Tools How To Sentiment Training 93

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.”

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Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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Analytics Conversation Brands Sentiment 82

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Types of social media workflows While there is no one-size-fits-all when it comes to social media workflows, there are a few common types you can use as a starting point.

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Template Templates Social Media Tips 136

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . that refinement process can be labor intensive. . Social listening for brand sentiment. Social listening for audience insights.

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Skills Sentiment Team Press Release 124

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. What’s next?

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Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JUNE 28, 2023

Sure, some direct visitors are really typing www.yourcompany.com into their browser. Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. dark social. Source: The Globe and Mail 5.

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Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer campaigns. Analyze consumer sentiment and brand health. Key features. Key features.

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Keyhole.co

MARCH 26, 2024

LEGO ensures it churns out enough creative content to hold the attention of all types of audiences. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. LEGO knows how to keep its strong foothold in the realms of construction toys and public sentiment.

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Construction Social Media Strategy Collaboration 52

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. Reputation management strategy is the process of shaping how others perceive your company. What to do with Mentions: Crisis Communications Map.

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Reputation Strategy Brands Review 96

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand. Respond to Both Positive & Negative Comments.

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Content FAQ Sentiment Hashtag 118

Hootsuite

MAY 21, 2020

Just sign into your Google account, go to the Google Alerts page, and type a keyword or phrase into the search box. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Talkwalker. Reddit search.

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Social Media Tools HootSuite Sentiment 145

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

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Brands Education Communities Authentication 115

Buffer Social

MAY 25, 2023

Josh earned his founder title with Referral Rock , a software company that eases the process of collecting referrals. My aim is to save others from having to go through the same long and laborious process of discovery, potentially shaving off months of their time,” he explains. However, more platforms mean more challenges.

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Social Media Content Newsletter How To 83

Keyhole.co

APRIL 18, 2023

Thanks to Instagram and its multiverse post types, keeping track of your brand pulse has become a challenge. They reveal what type of content is working and which are just consuming time but returns less value. Audience insights can be a valuable tool in helping you build a strong and engaged community of followers on Instagram.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

FEBRUARY 13, 2023

SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. Also, you can get to know the type of content that will gain the interest of your audiences. What are the types of metrics you might come across? Keep reading!

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Social Media Strategy Marketing Metrics 52

Sprout Social

OCTOBER 11, 2022

In this guide, we will define social media moderation and how to leverage it to communicate during global movements. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn.

Eventful 108

Eventful Social Media How To Sports 108

Pixlee

SEPTEMBER 22, 2021

For instance, they can look at the likes and shares of a piece of social media content to determine whether or not to create those types of content again in the future. Experiment with different types of messaging and content types to see what caters best to your followers. We all know how powerful content is.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

For instance, they can look at the likes and shares of a piece of social media content to determine whether or not to create those types of content again in the future. Experiment with different types of messaging and content types to see what caters best to your followers. We all know how powerful content is.

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Data Social Media UGC Sentiment 52

Sprout Social

FEBRUARY 2, 2023

By posting every work day, she could identify which content types generated the highest impressions and engagements. What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community. Listicles are also high-performing videos.”

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Social Media Insurance ROI Meme 107

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Source: Facebook Groups. According to data from Pew Research , messaging apps dominated social networks in 2019.

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Trends Social Media Instagram Platform 182

Hootsuite

NOVEMBER 28, 2022

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. Subreddits serve as mini-communities within the site — like Facebook Groups, but public — and foster user interaction around common interests. What is Reddit?

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Reddit Brands Meme Forums 102

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. According to 72% of our LinkedIn community , the answer is yes.

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Strategy Brands Hubspot Survey 127

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Types of posts: There are different types of social media posts, including written posts, images, videos, and so on. Customer support and community management.

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Analytics Social Media ROI Metrics 52

Razor Social

NOVEMBER 29, 0002

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. Sentiment Analysis.

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Analytics Social Media How To Analysis 89

Oktopost

JUNE 19, 2023

By sorting leads according to business type, demographic, or any particular behaviors they have demonstrated (say, signing up to email updates or downloading a free trial), time and effort can be saved for the most quality leads on the table. Social listening is the process of gathering up those insights as and when they occur.

Social Media 62

Social Media Strategy B2B Collaboration 62

Keyhole.co

MARCH 24, 2023

This can lead to increased visibility, recognition, and influence within their industry or community. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Type in the search terms or hashtags you want to monitor. Start using Keyhole for free 2.

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How To Sentiment Reputation Hashtag 52

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings.

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Review FAQ Construction Metadata 91

Sprout Social

JUNE 23, 2021

Invest in your onboarding process and customer resources. Onboarding represents a make-or-break process. The process of churn reduction doesn’t happen by accident. Create a sense of community through user-generated content. Social listening tools like Sprout give you a detailed look at customer sentiment.

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Strategy Policies Resources Loyalty 120

Later

AUGUST 10, 2020

Whether you want to strengthen your community, build brand awareness, or even make e-commerce sales, there’s an Instagram feature to help you achieve your goals. Not only can brands build thriving communities on Instagram, they can now showcase their inventory in “ Shops ,” and process transactions directly within the app.

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Small Business Features Instagram Badge 103

Sprout Social

MARCH 21, 2019

You’ll be able to discover the best time to tweet , the best types of content to post and which hashtags drive the most impressions. Tweepsmap is one of the best Twitter analytics tools to gain a deeper understanding of your Twitter community and how to better engage them. Price: Get basic access for free; Premium Plans start at $14.

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Analytics Twitter Tools Strategy 102

Likeable

MARCH 31, 2021

Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts. You can: Gather general sentiment around specific campaigns in real time. How Can Social Listening Help Your Brand?

Strategy 106

Strategy Brands Influencer Analysis 106