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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Helps build and maintain your brand community Social media and review sites are important online channels for engaging with your brand community.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Here’s a quick video overview: Want to dive deeper into this subject? Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. You can track key social listening metrics like brand awareness, social sentiment, and social share of voice.

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Breaking down B2C vs. B2B social media metrics and why it matters

Oktopost

In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand. Source This means your typical social media management platform may measure metrics such as: 1.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Toggle between Overview, Reach, Engagement, Audience, and Revenue. Toggle between Overview, Revenue, Discovery, Audience, Interactive Content, and Playlists. From the overview section of the YouTube analytics dashboard, you can see how many subscribers you’ve gained over a selected period. Login to your YouTube account.

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