Remove Communities Remove Overview Remove Sentiment Remove Social Networking
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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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6 steps to create an org-wide social listening strategy

Sprout Social

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 118
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52
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How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 99
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Pinterest For Business To Business: Interview With Joel Windels of Brandwatch

Diva Marketing Blog

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : In a world that began as a social network to share images of food and fashion Brandwatch is one of the early business-to-business brands on Pinterest.

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5 must-have social media dashboard templates for brands

Sprout Social

You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. So instead of getting granular, you provide them with a digestible overview of your most important KPIs. What should you include in a social media dashboard? Example: sentiment).

Template 124
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

BrandWatch is a social listening & analytics tool that helps you dig out relevant data from blogs, forums, as well as social media and news or review sites. You can use BrandWatch to get an overview of your brand mentions’ volume and compare it with competitors. Great social listening functionality. Mentionlytics.

Tools 98