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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

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Blogs, Message Boards and Social Networks Now Daily Destinations for Many Women

Proactive Report

. If you are marketing to women and are not yet fully engaged in blogs and social networks, take note of the latest BlogHer-iVillage 2010 Social Media Matters Study. . Among the iVillage community, 73% say that they are sharing topics on message boards/forums that they would not share on social networks.

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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Review 150
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

Vocus 183
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Visibility is More About Social Than Search

Proactive Report

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. PS: this is the year of the message board ! You need to start now.

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US Women Are Following Brands & Stores

Proactive Report

If you market a product in these categories and you were wondering how all this online chatter affects store sales, take note of this finding – women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.

Brands 82
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50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Research Resources. Google Books - This beta tool from Google is a great way to locate books and research material on every subject imaginable. Other site features include a blog and a community forum. Intute - This free online service offers an enormous database of reliable resources for students and researchers.

Resources 236