Convince & Convert

MAY 9, 2024

The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.

Brands 138

Brands Apple Cost Advertising 138

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

JANUARY 29, 2024

People are also using social media to learn about and purchase products. You should also look for the niche between your product and specific subcommunities that exist, like those seen on vertical networks. When allocating resources, think beyond the constraints of “best practices” and go where the white space for your brand is.

Social Media 105

Social Media Strategy Exercises Retail 105

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer 99

Influencer Marketing Collaboration ROI 99

Techipedia: Tamar Weinberg

JUNE 19, 2012

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. They entice higher brand loyalty by enhancing ‘insider’ status. Now, community managers run WUGspace.

Cost 135

Cost Communities Drupal Forums 135

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. This insight can steer future product development or marketing strategies.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. All while keeping its product front and center of the messaging. Dominos Adds Its Product to an Existing Story. But what does engaging storytelling in marketing look like?

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Secure stakeholder buy-in and support Securing stakeholder buy-in gets you the resources, budget and organizational support you need.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

JANUARY 18, 2024

So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star. Are you interested in driving traffic to your ecommerce site, building engagement , or fostering community ? Humanizing.

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

MAY 17, 2022

The free resource includes key audience insights, recommended ad types, and tips for success. The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. Brand advocacy.

Instagram 119

Instagram How To Loyalty Discount 119

Kikolani

APRIL 7, 2011

The Resources Mashup. 15 blogging resources not previously featured on ProBlogger – a great list of tools and resources including hidden gems and old favorites for bloggers. Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community?

Mashup 134

Mashup Resources Adsense Loyalty 134

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

SEPTEMBER 13, 2023

Whether it's prompting viewers to visit a website, purchase a product, or like and share the video, a well-placed CTA can drive desired actions and increase engagement rates. By presenting products in action through YouTube Shorts, you offer viewers a concise yet comprehensive look, helping them make informed purchasing decisions.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

JUNE 17, 2021

Additionally, consumers treat social media as a feedback loop where they can report issues with products, leave a review or privately message a company. Never underestimate the power of social listening and community management. 43% of consumers increased their social media use to discover new products in the last year.

Statistics 145

Statistics Social Media Marketing Survey 145

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. So we want people to see other people interacting with each other and with our products at the same time.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

MARCH 19, 2024

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. AI insights for automotive AI insights improve automotive manufacturers’ understanding of consumer sentiment, market trends and product feedback.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. Sounds like a tall order, but it’s not that intimidating if you approach it correctly.

Social Media 179

Social Media Tips Hashtag UGC 179

Sprout Social

FEBRUARY 16, 2023

Follow these tips for success as you make your case for additional social media resources. Zoom out Under normal circumstances, requesting additional marketing resources would call for a clear pitch that explains the value for your team and overall strategy. How could social listening inform product development priorities?

Social Media 106

Social Media Marketing Atlassian Team 106

Sprout Social

JUNE 23, 2021

Don’t let your initial investment of time, resources, and relationship-building go to waste. Invest in your onboarding process and customer resources. The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works.

Strategy 118

Strategy Policies Resources Loyalty 118

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Community Engagement – Self-service support, education, and collaboration. Continue reading to know more! Let’s Check Out Khoros as a Social Media Management Tool .

Social Media Management 124

Social Media Management Review Social Media Tools 124

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Establishes trust Humans trust other humans.

Discount 120

Discount Marketing How To B2B 120

Hootsuite

JULY 6, 2022

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. ’ It means buying and selling goods, products, or services over the internet. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Other folks on Instagram can tag products too.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. Artificial intelligence in product development AI in product development helps teams move beyond traditional design and customer preferences.

Patterns 112

Patterns Sentiment Analysis Proposal 112

Sprout Social

OCTOBER 19, 2022

For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. Ask your followers.

Campaign 100

Campaign Content How To Influencer 100

Sprout Social

MARCH 20, 2023

But with 50% of ‘gram users visiting a website after seeing a product or service in Stories, they’re worth using for promos, or to direct people to newly posted Reels. And with over half a million daily users , they could be a valuable resource for brand awareness. Shorts can be up to 60 seconds long.

Buy 110

Buy Video How To Template 110

Buffer Social

DECEMBER 14, 2023

It creates a sense of community and shows that the company values its employees. Showcase your products or services Use carousels to showcase your products or services in a visually appealing way. For example, you could create a carousel demonstrating how your product solves a specific problem for your target audience.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Activation: this means activating customers to start using your product. The concept is about doing more with less to save time, resources, and money. Connect with Your Community.

Strategy 144

Strategy Metrics Process B2B 144

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Ask for Feedback.

Brands 52

Brands UGC How To Apparel 52

Sprout Social

JUNE 1, 2022

While social media tends to capture new minds early in learning about a company, lifecycle marketing (also known as retention, growth or customer journey marketing) focuses more on people who are already registered for and using a product or service. Exasperated users may quickly Tweet or publicly share their misfortunes with a product.

Team 111

Team Marketing Collaboration Hubspot 111

Hootsuite

JANUARY 4, 2023

The intended outcomes can range from the somewhat abstract (like brand building ) to the very specific (like selling products through social commerce ). Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Community management. Create community and brand loyalty.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Carve out time for audience research and build the resources and the right infrastructure into your budget. Another 56% expect all offers to be personalized. Audience research Every audience is different.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

APRIL 15, 2020

What value your brand can deliver aside from your products? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) If you prioritize creating connections and customer care, you will create brand loyalty that lasts beyond this crisis.

Strategy 141

Strategy Metrics Hubspot Retail 141

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. This is a great strategy for when you don’t have the time or resources to film new videos.

Strategy 177

Strategy Marketing Banking Influencer 177

Waxing UnLyrical

MAY 17, 2013

Why: Adam Toporek explains why a great product alone can’t make up for below average customer service. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. Business Customer Service Resources Shonali Burke customer service' On Falling in Love…and Public Relations.

Wikimedia 192

Wikimedia Loyalty Consultant Resources 192

Pixlee

MAY 28, 2021

Use Contests to Engage your Customers & Community. Regardless of your industry, contests can boost engagement and drive brand loyalty. Chemical Guys car cleaning products are often featured alongside visually compelling UGC to boost engagement with each product and increase sales from Instagram images.

Instagram 83

Instagram Insurance Brands UGC 83

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Community Engagement – Self-service support, education, and collaboration. Continue reading to know more! Let’s Check Out Khoros as a Social Media Management Tool .

Social Media Management 78

Social Media Management Review Social Media Tools 78