Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. It’ll help you create a loyal community of followers and promote your page and business. Your audience is more aware now than ever before and taking every decision after considerable research.

SEO 154

SEO Social Media Strategy Hashtag 154

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

APRIL 6, 2020

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform.

Education 102

Education LinkedIn Hashtag Communities 102

Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing?

B2B 88

B2B LinkedIn Marketing How To 88

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 122

Social Media Survey Education Team 122

Webbiquity SMM

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networking 223

Social Networking Tumblr Tips B2B 223

Convince & Convert

JUNE 26, 2014

In partnership with PR News , Cision polled the PR community on their social media usage to find out how they engage, which platforms they utilize, and where they spend ad dollars. Look at social media as the middle man: it’s linking your audience to the next big stepping stone in your integrated communications cycle.

Study 150

Study Social Media Research Survey 150

Adam Cohen

JULY 12, 2010

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success.

Research 265

Research Social Media Marketing Retail 265

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. I talked to Keyur Kumbhare , the founder of GrowedIN , a LinkedIn personal branding agency. He helps C-suite executives build their personal brand on LinkedIn and generate leads through it.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

Study 180

Study Company Web 2.0 Twitter 180

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. For one thing, it seems employees like it.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Social Media Marketing

MARCH 1, 2010

The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners.

B2B 159

B2B Study Social Media Small Business 159

Sherrilynne Starkie

NOVEMBER 5, 2018

It is woven with case studies and real-world stories, plus key insights from leading youth brands and Gen Z themselves. . ” (Natalie Riso, Content Marketing Strategist, Studio71, and two-time LinkedIn Top Voice). ” (Geoffrey Colon, Senior Marketing Communications Designer, Microsoft, and author of Disruptive Marketing).

Case Study 170

Case Study Microsoft Authentication Study 170

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. When you think of B2B influencer marketing, you probably think of LinkedIn. Most social platforms have their own professional communities, both formal and informal. Parents, pickleball players, podcast enthusiasts—and those are just the P’s.

B2B 118

B2B Influencer Brands Marketing 118

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

MARCH 4, 2024

The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP).

B2B 62

B2B Strategy Marketing Case Study 62

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college.

Industry 170

Industry Social Media Training HootSuite 170

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. Same for our LinkedIn discussion group.

Organization 150

Organization Communities Training Skills 150

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. A study released by Johns Hopkins University in 2009 revealed that volunteers increased their brain functioning. This is the start of building a real community. And it’s easy today.

Ensembli 149

Ensembli Training Eventful Communities 149

Hootsuite

JUNE 28, 2023

Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. A mixed bag elsewhere, with Instagram passing through accurate attribution data only 30% of the time, LinkedIn 14%, and Pinterest 12%. Source: Hootsuite’s Digital Trends report 2. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

Types 145

Types Social Media Microblogging Overview 145

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” Twitter Google+ LinkedIn What Compels People to Share Your Content?

Content 256

Content Study Flickr Advertising 256

Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Research shows companies with formal employee advocacy programs are 58% more likely to attract top employees , and 20% more likely to retain them. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. I wrote this post a while back, because I thought it was a great way to explore how a little trust can go a long way when building your online community. And guess what?

Influencer 189

Influencer Consultant Flickr Collaboration 189

Buffer Social

APRIL 4, 2023

But Passionfroot is more than just a tool; it's a diverse community, with a team of second-generation immigrant founders and half of its angel investors from underrepresented minority groups. With Buffer, she's been able to streamline her content scheduling process and grow her following on Instagram and LinkedIn.

Content 77

Content Banking Newsletter LinkedIn 77

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. A study by Bain & Co. Connect with him through Twitter or LinkedIn. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Saying It Social

APRIL 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.

Social Networking 178

Social Networking Communities scribd StumbleUpon 178

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

agora pulse

OCTOBER 6, 2020

In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. By targeting communication specifically to the segmented audience, messages that particularly resonate with that group can be used to the greatest effect to produce change,” The Social Deck wrote.

Social Media Management 183

Social Media Management Social Media Trends Meme 183

Sprout Social

FEBRUARY 15, 2022

Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Research your potential competitors through LinkedIn and Google searches. During the research process, look at both what you want to offer and the matching client base. Community management.

Consultant 106

Consultant Social Media How To Insurance 106

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 111

Social Media Strategy Case Study RFP 111