Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. Even though these tools are becoming more user-friendly and intuitive with time, you still need the right nuances in AI prompts to generate desired responses.

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Tools How To Sentiment Training 97

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Social media monitoring is the act of monitoring social media for information relevant to your business. You can also use this information to test messaging and measure ROI.

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Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring. Here’s a quick breakdown.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. Why this surge?

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Patterns Sentiment Analysis Proposal 118

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Their tool breaks down into these main areas of concentration to help brands: . Continue reading to know more!

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Social Media Management Review Social Media Tools 78

Sprout Social

MARCH 20, 2020

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . Analyze sentiment. and includes more historical data than a typical Topic.

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Conversation Features Sentiment Tumblr 93

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. It is used to derive intelligence from unstructured data for purposes such as customer experience analysis, brand intelligence and social sentiment analysis.

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Process Sentiment Analysis Applications 108

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. But listening can inspire and inform new content that resonates.

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Examples Social Media Sentiment Influencer 120

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. AI tools extract competitor insights by using powerful semantic search and other AI algorithms from social listening data.

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Strategy Sentiment Marketing Analysis 126

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? And which tool should you choose? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. To make things easier for you, this list will help in comparing the tools.

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Metrics Analytics Instagram Tools 52

Keyhole.co

MARCH 2, 2023

We’ve put together a guide to the industry’s three most important social media marketing tools. Reading through this article, you’ll learn about the different kinds of tools, including their respective strengths, weaknesses, use cases, and requirements. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses.

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Conversation Sentiment B2B Module 118

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned. That’s where Social Listening comes in. What techniques are they using?

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 111

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. While they might not be as in-depth as the analytics offered by dedicated third-party tools, they kickstart your understanding of performance.

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Hashtag LinkedIn How To Analytics 52

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

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Metrics Influencer Sentiment ROI 52

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By tracking mentions, sentiment, and feedback, you can address customer concerns, resolve issues promptly, and maintain a positive brand image.

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Instagram Sentiment Reputation Hashtag 52

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. But social media intelligence captures the sentiment from anyone buying within your product category, opening the door to new audiences. React in real time.

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Social Media Sentiment Survey Marketing 113

Sprout Social

JANUARY 9, 2024

But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack. The tools also need a layer of usability so that everyone (not just data analysts and IT team members) can get the information they need.

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Social Media Sentiment Data Team 122

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

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Project Analysis Hashtag Sentiment 109

Keyhole.co

FEBRUARY 3, 2024

In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. All you need to do is hop onto a social media listening tool.

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Social Media How To Metrics Sentiment 59

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

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Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

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Analytics Conversation Brands Sentiment 84

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

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Social Media Banking Brands Sentiment 74

Keyhole.co

NOVEMBER 7, 2023

Leverage Twitter’s “Explore” tab or third-party hashtag analytics tools like Keyhole for real-time insights. It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. These competitor and hashtag reports help you shape a more competitive, informed Twitter strategy.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

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Skills Sentiment Team Press Release 126

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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B2B Marketing ROI Hubspot 62

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Pam Moore

APRIL 2, 2024

Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment.

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Strategy Marketing Analysis ROI 78

Sprout Social

DECEMBER 29, 2022

In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. atagonia – ?️atagonia.

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Reputation Sentiment Loyalty Nielsen 89

Hootsuite

JUNE 28, 2023

Dark social is the oldest social network in action: private, untraceable human-to-human communication. With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. 1 Social Media Tool Create.

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HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 23, 2021

Social media has changed the way we consume information and naturally, that applies to fashion. Using Sprout Social’s Advanced Listening tool, we analyzed 336 Tweets from July 1, 2021, to September 21, 2021, that referenced Twilight and key terms like “style” or “fashion.” Use a social listening tool. Here’s why.

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Retail Trends Social Media Fashion 124

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

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Radian6 Engagement Social Media Marketing 278

Hootsuite

JANUARY 13, 2022

Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Helps establish brand loyalty and grows community. UGC also opens up conversations between a brand and consumer, and this level of brand interaction helps build and grow an engaged community. Acts as a trust signal.

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UGC Content HootSuite Authentication 145

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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Skills Template Templates Travel 111