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7 ways to use social media for market research

Sprout Social

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Research 143
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U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations

The Realtime Report

U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations. Social scientists have identified 10 dimensions to describe the nature of human relationships, but little research has focused on how these concepts are expressed through written language, and what role they have in shaping social interactions.

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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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‘Tis the Season to Double Down on Social Customer Care (and Protect Your Community Managers)

Convince & Convert

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Edison Research discovered that not answering a complaint results in a 50% decrease in advocacy. Ensure Your Community Management Team Has The Right Software.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. This rapidly evolving medium can be a powerful recruitment tool that can be used to: Target specific patient demographics. Reduce overall costs.

Research 194
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. What are hashtag analytics? Clear data.

Hashtag 91