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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. What this signals is that Salesforce is serious about social media.

Radian6 278
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The real challenge of working with “unstructured data” of social media is settling with the presentation of information that is shown to us. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know. Twitter Influential Steven DiMartino.

Analytics 164
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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. Try identifying and following their employees on networks like Twitter and LinkedIn.

ROI 269
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When Agencies Can’t Be Transparent

Dave Fleet

Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. Think of your own Twitter stream. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Let’s discuss.

Radian6 283
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How to Craft Compelling Messages For Social Media Platforms

Harp Interactive

There are numerous articles with tips on writing for the web and writing-guides and rules for individual platforms like Twitter and Blogs. But there is definite dearth of information on the actual process of writing: OK, so you have set up a Twitter account. Twittering. What should you talk about 4 times a day?

Platform 254
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Does adding Twitter to your CRM process make it more social? SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. It’s a good thing to use technology to capture information and make better decisions. Social CRM.

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Twitter Best in Events and Emergencies

Net-Savvy Executive

On an average day, I don't spend much time with Twitter. To me, it's the unusual days that really prove Twitter's value. I recently experienced two events—one good, one bad—that show Twitter at its best. I recently experienced two events—one good, one bad—that show Twitter at its best.