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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. Via Radian6, the company continues to monitor the prospect to determine how they felt about the information provided by the sales person (did they tweet that they liked the demo?)

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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The real challenge of working with “unstructured data” of social media is settling with the presentation of information that is shown to us. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know. Twitter Influential Steven DiMartino.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

We like Google Alerts for brand and key word mentions and HootSuite for Twitter mentions, but there are many others. Amber Naslund of Radian6 brilliantly explains how to do this in her recent post, 5 Steps to a Better Social Media Monitoring Plan. Delegate someone in your company who is going to receive and analyze these alerts.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Social Mention. Tweet This!

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The KISS Method For Determining Social Media ROI

SocMed Sean

The dangers of ignoring knowledge management is that employees who leave your organization take their “tribal knowledge” with them, resulting in loss of access to the information and increased training costs for the persons’ replacement. Try identifying and following their employees on networks like Twitter and LinkedIn.

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When Agencies Can’t Be Transparent

Dave Fleet

Transparency can come in a few forms : the form of humanizing the brand; the form of understanding the consumer and responding; or the form of disclosing sensitive information. Think of your own Twitter stream. This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. Brands operate in the same way.

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Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics. I’ve also left out the feature and pricing information as this frequently changes. The Most Popular NFL Teams on Twitter and Facebook.

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