Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing > 11 Common Mistakes That People Make With Their Personal Brands 11 Common Mistakes That People Make With Their Personal Brands by Tamar Weinberg on October 7, 2010 Share This is a guest post from James Adams. Any advice?

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media customer service is a form of marketing…marketing the company as a friendly, customer-obsessed organization. There may be individual stories about people getting their phone service back up quicker because of SM but that too is just more marketing dollars at work, not customer service dollars.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. community is uniquely prepared to solve. Lijit Search. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. UPDATE: Video of the keynote. My presentation at the Enterprise 2.0 Conference.

SocialText 100

SocialText Conversation Wiki Folksonomy 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence. When Fewer Is More.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Almost Savvy

APRIL 6, 2009

Whether at a live networking event or connecting with people through virtual social networking sites, no one want to receive sales pitches, marketing emails, and links to buy the “latest, greatest product on the market guaranteed to make you rich in just 10 days.&# Who Influences You? Ready to rev-up your profile?

Social Networking 215

Social Networking LinkedIn Lijit Virtual World 215

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? This gave rise to regional marketing with the first hints of large scale world-wide marketing.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. More importantly, they’ve created a go-to place or space for community. This isn’t by coincidence.&#

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Private brand communities vs. Facebook. I believe it to be the most complete picture yet painted of how marketers are thinking about and deploying social media.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

MAY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. “If we’re going to counsel clients on the role of community, and its ability to garner insights, we need to be able to walk the walk.&#

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Earlier this month, I wrote a blog post about how you cannot be a participant of a community without understanding the community members therein. It’s so new that the community is being created right now as we speak. And for that reason, you should join–now. That’s why Mixx has a lot of potential. So why Mixx?

Review 102

Review Digg StumbleUpon Web 2.0 102

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. I wonder how Stratten feels about companies servicing customers differently , based on their online influence?

Review 115

Review Social Media Social CRM Consultant 115

Josh S Peters

OCTOBER 20, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The FINAL word on Social Media ROI The FINAL word on Social Media ROI Written on October 20, 2009 by Josh Peters in Social Media 25 Comments - Leave a comment! The FINAL word on social media ROI is this… sometimes.

ROI 161

ROI Social Media Metrics Loyalty 161

Buzz Marketing for Technology

JUNE 27, 2008

Its awesome to have a lot of friends, and even more so being active in the hottest blog communities. But with messages coming in from other MyBlogLog members & the communities you follow, on top of your many friend requests and updates, we understand that sometimes all those alerts can be a bit much. XOXO, Tilly. Comments (4). |.

Yahoo 100

Yahoo Google Reader Flickr Widget 100

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Social media isn’t inexpensive, it’s different expensive. (I I use this a lot. Activate your fans, don’t just collect them like baseball cards. It’s not viral unless it is.

Social Media 153

Social Media Strategy Social CRM Consultant 153

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Google is undoubtedly huge and they could simply shrug their members off like Digg does to its much smaller userbase, but instead they engage the community and that’s why Google is such a positive brand. It’s their community of choice and that’s fine. I don’t know yet if it changes my feelings at all.

Digg 100

Digg Social Media Upcoming Ustream 100

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. You’re thinking that I’m crazy. But, I’m not.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Compete 116

Compete Conference Organization Social CRM 116

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Give to your community. Always be Listening.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

Almost Savvy

MARCH 1, 2009

Who Influences You? They are great for connecting with people face-to-face, and can be a great marketing tool, too! Here’s an old article I wrote about using them for marketing–[link] I will add social info to mine when I re-order, though–great tip. Ready to rev-up your profile?

Real Estate 267

Real Estate LinkedIn Meeting Tools 267