Social Media Strategies Summit

JANUARY 12, 2023

Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments. Jenny Li Fowler , Director of Social Media Strategy, Massachusetts Institute of Technology. Her solution?

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This also allows you to make more informed decisions regarding future content strategies.

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Social Media Strategies Summit

OCTOBER 24, 2018

Given these realities, it is more important than ever to assess your social media strategy and make sure it’s working for you. Below you will find 9 components that are critical to a successful social media strategy. Perform an audit of your current social media practices. Social Rank.

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Social Media Strategy Guidelines Template 113

Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

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Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Be imaginative. Get to the point.

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Facebook How To Loyalty Social Media Management 275

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. It provides a wealth of data and information to leverage in your pitches and client strategies.

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agora pulse

MARCH 1, 2021

Don’t have active Community Guidelines strikes. Content must meet YouTube’s advertiser-friendly content guidelines. What really comes first is the quality of your content, so before creating a monetization strategy you need to come up with an effective content creation strategy. Monetization method. Requirements.

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YouTube How To Guidelines Adsense 208

Hootsuite

JANUARY 18, 2024

Find more eye-popping stats about social media here !) But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. The good news? We’re here to help. Humanizing.

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Social Media Tips HootSuite Marketing 121

Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks. Looking for more resources?

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Sprout Social

OCTOBER 7, 2020

Giraffe Social Media , a UK social media management agency, has recognized the impact of the pandemic on its clients and their industries. A lot of businesses have had to adapt to new restrictions and guidelines, so agencies need to invest in and offer services that meet the current demand. The result?

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agora pulse

JUNE 4, 2020

With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post here or there. Related: Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know.

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Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Hootsuite

APRIL 26, 2023

In this article, we explain what HIPAA says about social media, go over common HIPAA violations, and share tips for building a HIPAA-compliant social media strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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Social Media Health Care Tips Policies 93

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. Social and world events impact your presence and community.

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Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Throughout most social media networks, content is king. But content without context is just messages without any bond to your long-term brand strategy. without loosing a global strategy.

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The Realtime Report

APRIL 15, 2019

As the social media manager of a video platform, my job obviously involves a LOT of video. I’ve seen extremely successful strategies and some, not so much. With today’s tech, building a social video strategy is easier than ever to implement and scale. Keeping up with social media is a challenge in itself.

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Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Sometimes downloading the wrong file or clicking on the wrong link can cause social media security issues.

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Social Media How To Policies Authentication 125

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. ” Social media strategy during a crisis. But not all tough times can be predicted.

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Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Jump ahead: What Kind of Social Data Can You Analyze?

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Analysis Data Sentiment Metrics 69

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

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Convince & Convert

DECEMBER 2, 2014

CMOs can enforce consistent brand guidelines and improve brand recognition. The most popular areas for marketing automation include email marketing, social media management, analytics, and online forms. . As a result, universities with CMOs are well-positioned with clear and successful digital strategies.

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Hootsuite

MAY 12, 2020

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Much of the software that’s used to automate Instagram activity defies network guidelines. Don’t post unauthorized commercial communications or spam on Instagram. DO: Use search streams to build community.

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Software Instagram Tools HootSuite 145

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. Competitor analysis Competitor analysis using AI offers detailed insights into competitors’ strategies and customer perceptions.

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Patterns Sentiment Analysis Proposal 122

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

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Social Media Social Media Management Sentiment Analytics 97

Sprout Social

FEBRUARY 26, 2024

Here’s our lineup of brands who take customer care on social seriously, and takeaways you can use to elevate your care strategy to new heights. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

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Report Atlassian Brands Sentiment 67

Keyhole.co

OCTOBER 16, 2023

One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency? Consider drafting an Operating Agreement, detailing your social media LLC management structure.

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Social Media Marketing How To Cost 52

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. And keep in mind: going viral is a bonus—not a strategy, and certainly not a reliable solution for slow channels. Use hashtags.

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Video Social Media How To Trends 130

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. Imagine the boost these community-centric Groups give to your LinkedIn marketing. This creates a robust community within LinkedIn. Scroll down to “Search other trusted communities that share and support your goals,” and click on Search. Here’s why.

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Groups Groups LinkedIn Microsoft 131

Hootsuite

MAY 13, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ?

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Sprout Social

JUNE 15, 2023

And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges. Understaffing. Limited bandwidth.

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Social Media Management Social Media Tools How To 117

agora pulse

AUGUST 12, 2020

Check out these highlights from the 2020 social media agency guide from Pinterest. From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. When creating Pinterest campaigns , social media managers to keep this timeline in mind.

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Report How To Analytics Social Media Management 105

Buffer Social

JULY 24, 2023

Use this data to refine your content strategy. However, while you can make whatever you want (within the guidelines), you should also look to fit in by creating content that looks like everything else on the app. You want to be recognizable as part of the TikTok community but also offer something fresh and unique.

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Sprout Social

JULY 30, 2020

Social media has been critical when it comes to grocery stores keeping customers informed of store hours, mask guidelines, and what precautions they are taking to keep their employees and customers as safe as possible. ” – Emily Tritabaugh, VP Content Strategy, Ingredient.

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Hootsuite

OCTOBER 8, 2019

Whether your school is just getting started with social media, or you’re looking for actionable ways to expand your following, these tips will help you get the most of your social presence. Bonus : We surveyed 530 of your peers to learn how social media strategies have changed in higher education over the past two years.

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Education Social Media Tips Policies 111

Hootsuite

JULY 2, 2019

An employee advocacy program provides guidelines, resources, and rewards. They can help guide your strategy and provide honest feedback. Lush employees are major brand advocates on social media. Their posts create a sense of community among themselves and their customers alike. Establish social media guidelines.

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Social Media Guidelines HootSuite How To 111

Sprout Social

NOVEMBER 6, 2020

Given that 86% of job seekers are likely to research Glassdoor company reviews and ratings before applying, it’s critical for businesses to engage with that community and actively put their best employer brand forward. Sprout Social helps power that effort with our Glassdoor integration. This strategy will help keep brand voice intact.

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Hootsuite

MAY 3, 2023

Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place. Source: Twelve Rivers Realty on Facebook 2.

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Real Estate Tips How To Hashtag 93