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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. Image Source: Social Media Today.

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The complete guide to using LinkedIn Groups

Sprout Social

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Imagine the boost these community-centric Groups give to your LinkedIn marketing.

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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community. At the foundational level are the “Viewers,” providing an entry point for users eager to consume news and engage with community posts.

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Social media personalization: The opportunity and risks to consider

Sprout Social

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today.

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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?