The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? → Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google.

Google 32

Google Adsense MySpace Social Graph 32

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Cause or Community.

Social Media 47

Social Media Facebook Marketing CPM 47

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Proactive Report

JANUARY 29, 2013

Is it going to be a Google competitor? It is a search based on your social graph. Graph search focuses on people, photos, places and interests. And, if we’re smart, we can post information in the categories Graph Search focuses on – people, photos, places and interests. No, says Zuckerberg.

Brands 85

Brands Social Graph Feed Feedly 85

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Groups are great for small groups of people to share and communicate. Created by Inigral Inc. , Pages are great for brands to push out information.

Education 130

Education Class Groups Groups 130

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Cause or Community.

Social Media 28

Social Media Facebook Marketing CPM 28

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. Every time you tagged a photo with your name, or the football team or your dinner, Google took notice. Woolworths and Your Friday Night Shop.

Data 40

Data Social Media Insurance Training 40

Buffer Social

JANUARY 12, 2023

🤖 It's powered by a google spreadsheet, so you just copy and run (no sign up). Kasey Bayne , marketing consultant and founder of KBConsulting , predicts more "regular people" getting to share their voice, especially on video. Some might turn to newsletters, others to courses, and others still to paid communities.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That fosters community.

Klout 121

Klout Social Capital Influencer Social Graph 121

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Google Alert 6. Social Mention 16. Sprout Social 21.

Tools 98

Tools Social Media Sentiment Price 98

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. I was recently asked why the social aspect of this does not appeal to me. They are not.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). The tools of social media always change.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

JUNE 15, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Build Your Brand a Social Content Ladder in 5 Steps Why Social Supports Email in the Interactive Marketing Hub Blastoff for My New Social Media Newsletter [link] Danny Brown Great tips, Mr Baer.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Data mining.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Data mining.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). Data mining.

Klout 40

Klout Social Graph Influencer Training 40

Techipedia: Tamar Weinberg

MARCH 10, 2008

We’re not the only ones [enabling such communication] but a lot of people are using our tools, especially in places like Colombia. We’re not trying to build new communities; we’re allowing people to communicate with people they already know. The community can determine if something is being too aggressive.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., apps for Facebook, Twitter and Evite) and more. ShortStack.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. I recently had a baby.

Analysis 88

Analysis Twitter Meme Hashtag 88

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105