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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Digimind Source: Digimind Digimind expands social listening to 850 million sources, including blogs, forums, and offline sources as well as the major social media platforms. Find opportunities for authentic engagement.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

The micro influencer is often more motivated to share knowledge and relevant information with their community. Consider STEM professionals, who regularly share issues and wins in forums with their tribe. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans. This one takes awhile to take effect.

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Conversational analytics: How to use social listening for brand insights

Sprout Social

Important sources for conversational analytics include social media listening, virtual agent and chatbot interactions, customer care emails, review forums, sales calls and other feedback channels. These could be direct messages on your social channels or chatbots, or discussions on customer forums.

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Top 12 Community Management Software

Oktopost

B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. An engaged community can amplify your content reach, boost customer loyalty, reduce churn rates, and even draw new leads to your brand. Community management software can take your brand building to a new level.

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Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Buffer Social

Social Media Conference for PR, Marketing and Corporate Communications (Mar 14-16, Orlando). Digital Marketing World Forum Expo Global (Apr 16-17, London). Digital Marketing World Forum Expo Global. INBOUND by HubSpot is probably the biggest marketing conference all year. Social Media Camp (May 2-3, Victoria, BC).