Remove Communities Remove Focus Group Remove Sentiment Remove Twitter
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time.

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Listening mailbag: Your burning questions answered with social listening

Sprout Social

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Many praised the brand for the delightfully weird launch on Twitter using the “Face with Tears of Joy” emoji most frequently. Need insight into an emerging trend? Is dropshipping dead?

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. Make sharing easy Do you have sharing buttons on your blog articles for more than Facebook, Twitter, or Pinterest? Source: Hootsuite’s Digital Trends report 2.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. That goes for Instagram geo-monitoring too. What should you be listening for?

Hashtag 128
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Twitter sucks at this sort of thing and will pay the price. Lube anyone?

Research 107
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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

surveys, focus groups, test marketing) often spend millions to locate their target markets. Starting a fan page on Facebook and a business account with Twitter is sort of like moving into a new neighborhood. Through social media, you can find out what online communities your existing customers belong to. Reply Jay B.