Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

Content 130

Content iPhone Sports Remix 130

Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. So, what are the takeaways for sports brands? Philadelphia Flyers.

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Sports Brands Authentication Meme 66

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 122

Strategy Brands UGC Marketing 122

Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. community (unlike Facebook, Twitter, Instagram) is not gated, so users don’t necessarily know the anonymous people who are interacting with them.

Sports 122

Sports Social Media eBook Blogosphere 122

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Collaboration 111

Collaboration Brands Fashion Sports 111

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Currently, the global esports market is valued at $1.08

Influencer 82

Influencer Brands Marketing How To 82

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Join the discussion by searching for B2B Marketing Now and subscribing wherever you listen to podcasts.

B2B 170

B2B Social Media Management Eventful Sports 170

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Nowadays, you can almost guarantee that every time there’s a significant world event, Malcolm Gladwell will stick his head up and beat down a non-existent argument that social media is driving everything. Interactive marketing predictions.

Trends 258

Trends Facebook Sports Blogosphere 258

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130

Delicious Eventful Committee Groups 130

SocialFish

JULY 15, 2020

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130

Delicious Eventful Committee Groups 130

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Gaming and community content.

YouTube 139

YouTube Trends Strategy Content 139

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 162

Education Examples Content Nielsen 162

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1.

Content 253

Content UGC Community building Hotels 253

Sprout Social

AUGUST 26, 2020

of internet users will be watching esports events at least once a month. But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. Strengthen community engagement. billion by the end of 2020. By 2023, it’s estimated that 15.5% You could say esports is having a moment.

Data 86

Data Strategy Marketing Sports 86

agora pulse

JUNE 4, 2020

Used effectively, social media can become an integral part of a university’s culture, community, and connection. Prospective students are just as likely to check out a university’s social media channels as its website and marketing materials. Community Connection. Event Promotion. Attracting New Students.

Social Media 112

Social Media Committee How To Guidelines 112

Ignite Social Media

AUGUST 31, 2016

The content shared gives their communities an inside look at what goes on behind closed doors. Live Event Coverage. Covering live events is another fantastic opportunity for brands to show users a unique glimpse of their organization. It’s marketing after all. How-To Content. Image Source: Jumper Media. Sales Promotions.

Instagram 107

Instagram Brands Sports Eventful 107

Social Media Strategery

OCTOBER 8, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Development Social Media Sports Can Learn a Few Things From Gov 2.0 Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Sprout Social

MARCH 22, 2022

So, whose March Madness marketing strategy is enough to go all the way? Overall, the social performance is remarkable and reinforces the opportunity for marketers who invest in March Madness. For some marketers, hashtags are an essential part of their March Madness playbook. The impressive investments mean the stakes are high.

Brands 82

Brands Hashtag Marketing Meme 82

Sprout Social

DECEMBER 14, 2022

Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Even mass market brands like Pacsun have made heavy investment in connecting with audiences in the metaverse. Macys Thanksgiving ? Parade in the Metaverse.

Industry 110

Industry Examples Real Estate Brands 110

Small Business Mavericks

MAY 20, 2012

Marketing has been around for hundreds, if not thousands of years. Marketing professionals will poor over statistics and demographics in an attempt to deliver the best marketing plan possible. Compare these non-Internet marketing tactics to what is now available on the Internet.

Marketing 156

Marketing Discount Newsletter Sports 156

The Social Media Hat

JULY 11, 2016

Social Media How To Create Stunning Social Media Posts For Holidays, Trends, Events And More. PromoRepublic - the new Calendar of Content Ideas helps you create stunning social media posts based on holidays, trends, events and more. Discover PromoRepublic - the next level of content marketing. Sponsored Article. Graphics Editor.

Eventful 60

Eventful Trends Social Media Template 60

Mindjumpers

MAY 7, 2013

Does your brand for instance attract an audience with certain interests or hobbies such as sports, cooking, music or politics, then this can give you ready ideas on how to create themes and topics that match your user’s interests. Also, you can try to ask your community what they like. Align with your brand.

Content 259

Content How To Sports Communities 259

Ignite Social Media

APRIL 22, 2021

Community Tab. However, the Community Tab is only available to creators who have 1000 or more subscribers. Therefore, the company has limited notifications to three for new video uploads and one community post for three days. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world.

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YouTube Social Media Notification Film 154

Sprout Social

APRIL 11, 2022

Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products. The community is thriving.

Brands 90

Brands Applications Communities Yahoo 90

Twist Image

OCTOBER 17, 2012

Being a full-service digital marketing agency, we were looking beyond the two core brand personalities of the time. We created a vision of an online channel/community (video, audio, blogs and more) that would extend the Red Bull brand into a media entity. There were no Red Bull stickers or posters or t-shirts or hats. What you can do.

Strategy 108

Strategy Case Study Sports Marketing 108

Sprout Social

APRIL 2, 2019

If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social.

Sports 107

Sports Communities Sentiment Team 107

Hootsuite

MAY 11, 2023

Discuss how different cultures celebrate a particular event If you have a global audience, this is another great YouTube video idea for beginners. Show how various cultures celebrate the same event differently. For example, you could explain the basics of the stock market. Or, explain how to schedule Reels on Instagram.

YouTube 103

YouTube Video Film Sports 103

Likeable

AUGUST 18, 2020

In this episode, Holly Curtis , VP Product, Global Creative Director at Keds, chats about what it means to be a “publicly private” person, why it’s so important for women to design products for women, and how that thoughtfulness translates into Keds marketing initiatives—particularly with the recently launched Hand-Book for Women.

Marketing 87

Marketing Affiliate marketing Proposal Team 87

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another. Community Needs To Be Part Of The Company’s DNA.

Communities 62

Communities Brands Class Community building 62

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” Mary Wascavage is a Philadelphia-based public relations and marketing professional. Do the Right Thing.

Creative Commons 242

Creative Commons Conference Sports LinkedIn 242

Proactive Report

JUNE 16, 2012

Tapping into a community that supports your activities, aligns with your mission, or uses your product, is an obvious way to increase earned media mentions. AARP was the logical community to reach the over 50′s demographic: they have publications, they have a website, they do events. It’s called the Bounce Test.

Communities 70

Communities Sports Exercises Tips 70

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

OCTOBER 21, 2020

The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those that rely on face-to-face interactions and in-person experiences. concerts) are a no-go and sporting events are nearly shut out to anyone who isn’t a player. Audience-inspired events and content. A total of 8.5

Social Media 113

Social Media Analytics Eventful Hashtag 113

Sprout Social

SEPTEMBER 30, 2022

Marketers need to constantly stay on top of these updates so they can make full use of the platform’s potential and keep up with the competition. They may want to see your photos and videos or get involved with your community. For example, Califia Farms chooses to display sections about their events, reviews, photos and videos.

Facebook 116

Facebook Privacy How To Film 116

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 113

Brands Sentiment How To Analysis 113