Akamai Marketing

MARCH 23, 2011

By encouraging businesses to start out with their focus and strategy and then move through to the other elements, the authors Dover and Moffit support what so many marketers know, but what so many companies ignore in their rush to create a program. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Writtent Blog

MAY 15, 2014

Are you reaching your content marketing goals? Despite the explosion of metrics and analytics tools over the past several years, many marketers still think that a data-driven approach to marketing is best left to the nerds. Agile, metrics-focused marketing isn’t for the faint of heart, but it’s not too hard for anyone.

Content 103

Content Marketing Metrics Klout 103

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

AUGUST 31, 2011

So what’s my recommendation to entrepreneurs and marketing professionals who are looking for an awesome launch? Almost every marketing campaign tracks the 3 metrics (pageviews, registered users and converted paying customers), but I get a sense that engagement of users instead of paying users was a far better metric to track during beta.

Press Release 142

Press Release Patterns Marketing Klout 142

Hootsuite

MARCH 31, 2020

How to Use Twitter Analytics: The Complete Guide for Marketers. An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. The Hootsuite blog, for example, shares up-to-date content about social media marketing and how to use social tools.

List 145

List Social Media HootSuite URL 145

Firebelly

SEPTEMBER 15, 2011

The inaugural event in NYC earlier this year was hugely successful. I’ve also heard that the number of exhibitors/sponsors has more than doubled since the first conference which is positive sign for any growing event. #4. Megan Berry (Klout). If you ain’t monetizing, you ain’t sh*t. #3. It was infectious.

Klout 178

Klout Case Study Conference Mobile 178

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. Mary says the bloggers really enjoy these events.

Blogger 154

Blogger Case Study Klout Influencer 154

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

To celebrate Diva Marketing's 12th Blog Birthday (!). an extra special interview on a topic that is sizzlin' hot -- Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can't turn a corner in the digital world without bumping up against an influencer marketing post or campaign.

Influencer 40

Influencer Marketing Fashion Campaign 40

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. In defense of Klout , by Tac Anderson at New Comm Biz. Why: Klout’s taken a lot of beating online recently. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help?

Klout 105

Klout Postrank Tourism Blogroll 105

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Director of Sales for @ klout. What is it?

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 129

Social Media Marketing Social CRM Consultant 129

Waxing UnLyrical

AUGUST 16, 2012

They write about hires, mergers and events in the business community. At the end of the day, The Greensheet marketing team picked up several strategic insights from observing other teams, some of which are currently under long-term consideration. The Business Journals (#bizjournals) believe you can. What is # SocialMadness?

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

DECEMBER 4, 2010

Someone’s Klout score is not necessarily reflective of that person’s “real&# (i.e. online + offline) influence (though, to be fair to Klout, they don’t claim that is so). To me, thats where all this hype around influence and Klout and the like fall short, because theyre not taking that into consideration.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy. Stop being lazy. Wanna Subscribe? Shall We Tweet?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

ProBlogger

SEPTEMBER 26, 2011

They’re gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing buck.

Company 49

Company Travel Airlines Blogger 49

Stay N' Alive

APRIL 16, 2011

He wrote TwiKlout , an extension that shows a person's Klout score next to their profile on Twitter.com. Most recently though, Brad has started with the developer community outreach at Kynetx, and he's doing an amazing job there. Brad's not just a marketer or typical community guy though. I'll be watching this one.

Mobile 103

Mobile Applications Klout Badge 103

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Roberts @njmirolo Always fun!

Twitter 126

Twitter Metrics Social CRM Consultant 126

Kikolani

SEPTEMBER 17, 2013

In celebration of the launch of my first premium training course on how to promote your content , I asked some of the top blogging, content marketing, and online marketing experts to answer one important question. Mike Stelzner is the founder of Social Media Examiner and host of the Social Media Marketing Podcast.

Tips 168

Tips Influencer Blogger LinkedIn 168

Convince & Convert

JULY 6, 2012

Before we get into the show, I want to give a quick thanks to our sponsors, which includes my company, Argyle Social , makers of the finest data-driven, social media marketing software. Infusionsoft , makers of small and medium-sized business marketing automation. Is it a community? No, obviously not. I don’t know.

LinkedIn 114

LinkedIn Twitter Hosting Social Media 114

Convince & Convert

MAY 3, 2012

Before we get going, special thanks to our sponsors, which includes my company, Argyle Social, developers of data driven social media marketing software ; Infusionsoft , developers of email marketing automation software; and Jim. So, services like Klout and Kred that put a number to your social influence. Eric : Yep.

Klout 114

Klout Social Media Conference Influencer 114

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Which social media monitoring tools should I use?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). The standard charts and graphs are entirely useful. No problem.

Social Media 120

Social Media Strategy Analysis Reputation 120

Laurel Papworth

OCTOBER 25, 2012

The best social media campaigns in communities and social networks often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Public Relations often meant running events, building relations, giving goody bags to key influencers e.g. Journalists and editors, lobby groups and so on.

Campaign 101

Campaign Social Media Klout Tumblr 101

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198

Laurel Papworth

OCTOBER 3, 2012

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link]. And Overladies.

Klout 98

Klout Social Media Press Release Blogger 98

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., apps for Facebook, Twitter and Evite) and more. ShortStack.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community?

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

JULY 9, 2010

An expert in marketing to women, she heads the Media Connections practice, focused on managing brand dialogue via traditional and social media. In fact, if you’re a marketer, online influencers generally agree that getting free products to review is great, but the trump card is the authenticity and transparency something experiential offers.

Influencer 123

Influencer Ustream Authentication Social CRM 123