Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Mindjumpers

SEPTEMBER 9, 2010

Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal. Customers change, the needs of communities change, technology changes, social media changes, everything changes and is dynamic. Look at it as an incentive, a reward even.

Policies 186

Policies Education Social Media Marketing 186

Josh S Peters

NOVEMBER 23, 2009

With FaceBook you will want to befriend your fans on your profile (if done for your personal business & not a corporate one) and when you add them create a group that is just for your fans so you can easily look at just their updates and interact with your fans. Join these conversations and add value to the communities.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

MAY 12, 2010

You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general. For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals. Calling attention to social profiles?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

JUNE 15, 2010

community, the people who have helped me in my career, the people who made me believe that openness, transparency, and collaboration in government could be a reality. I realized that the technology and the work didn’t mean anything unless I had a community, unless I connected to PEOPLE. Group hug and Gov 2.0 Hero Day [.]

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Techipedia: Tamar Weinberg

MARCH 4, 2010

Twitter, he says, “became my way of talking with a community of people.&# More importantly, they’ve created a go-to place or space for community. Roger Smith Hotel also teaches us another thing: you should take advantage of your market by giving them opportunities exclusive to their communications channel. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. BTW – I’ve really been interacting with the Digg community more and more. It really is about being a part of the community. Tamar is also the author of The New Community Rules (July 2009).

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Convince & Convert

MAY 4, 2010

In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Chapter two of the book examines the role of IT in relation to an organization’s: Industry Size Stage (growth, maturity, decline) I’d also argue that the organization’s IT philosophy is critical in successfully rolling out new technologies.

Social Media 117

Social Media Strategy Consultant ROI 117

Social Media Strategery

MARCH 2, 2009

The third group is the middle manager and project manager - For managers - “So, how much time is my staff going to be spending blogging/reading blogs rather than doing actual work? In my experience, this is the stakeholder group that is most skeptical, opposed, and confused about social media. Health reform seems like a mess.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. We have focused on relevant followers, in our industry by and large.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Social Media Strategery

NOVEMBER 25, 2009

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Tamar is also the author of The New Community Rules (July 2009).

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Strategery

NOVEMBER 23, 2008

In the social media community, Chris is a big domino, or as Malcom Gladwell put it in his book, the Tipping Point, a “ connector.&# By reaching Chris, you’re not reaching just one person, but a whole army of people who are following him. you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Consider a company like Kodak. And congrats on the #1 ranking!

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 7, 2010

DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I guess I better read the book before Scott arrives next month for #UnBookTourSLC, right? Seriously honored to be on here. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. Im Jay Baer.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Social Media Strategery

OCTOBER 17, 2009

I was in Las Vegas this week to participate in BlogWorld 2009 with some of the industry’s biggest big-wigs in social media. It showed me people asking the tough questions , demanding more out of the community, and tackling some very polarizing legal issues. How come I so rarely see more staffers at industry events?

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

NOVEMBER 20, 2009

If I’m interviewing someone for a job, and they can’t even tell me what Twitter is and why it impacts the PR industry, they might as well be telling me that they don’t use email because they prefer meeting face to face. is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. : Heroes At the Gov 2.0

Education 88

Education Gov 2.0 Class Web 2.0 88

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

Social Media 121

Social Media Content Analysis Sports 121

Social Media Strategery

MARCH 22, 2009

Resistance to Change – Healthcare is perhaps the oldest, largest, and most complex institution in the United States, and stakeholders from every aspect of the industry will have to adapt to a new way of doing business. Likewise, physicians and other groups are used to doing things the way they feel comfortable.

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Convince & Convert

JULY 27, 2010

Whether it’s finding other people in your company to contribute an occasional post, recruiting guest bloggers from within your industry, or encouraging your customers to let you interview them for a podcast, make finding and supporting new content creators a mandatory part of your content marketing strategy. Im Jay Baer.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Coming from a communications background, content calendaring (and then on the flip side, tracking metrics back to that content and program calendar) is something I've encountered a lot.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. It doesn’t matter what industry you’re in. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 23, 2010

Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 113

Social Media Strategy Influencer Education 113

Mindjumpers

SEPTEMBER 6, 2010

Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? If yes, then your policy will need to include a section on community management and moderation – when to respond to issues and when to take a step back. Do the majority of your employees have existing social media profiles?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter? If yes, then your policy will need to include a section on community management and moderation – when to respond to issues and when to take a step back. Do the majority of your employees have existing social media profiles?

Policies 230

Policies Social Media Guidelines Privacy 230

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Podcasts vs. YouTube. Second, can we please stop all this silly haranguing about B2B vs. B2C in social media? link] Jay Baer Thanks for the comment.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. link] jaybaer The agency's role should be helping the company find ways those two groups can work together closely.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 18, 2010

Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. It's not just PR, but since that's the industry with which I primarily interact, I wanted to put a fine point on it. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 162

Questions Social Media Consultant Education 162

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 158

Social Media Radian6 Strategy SM2 158

Social Media Strategery

OCTOBER 12, 2008

I’ve worked with clients from across the government who are all seeing social media succeed in helping organizations communicate, collaborate, and share information better than they ever have. Or, should it also be open to other agencies like the FAA or other members of the Intel Community? Where you draw the line?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76