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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

Buffer Social

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Community management and customer service: Responding to comments and messages, routing customer service inquiries. the marketing team, legal department, outside clients, etc.) Social media workflow tools Ready to make your social media marketing process flow like water? Optimization : Making daily content adjustments.

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The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

Use Community-Driven Content Across all Channels. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Go Beyond Social With Deep Community Engagement. Enter: social proof or user-generated content.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Famous for its calendar view, CoSchedule focuses on helping marketing teams make sure they’re never missing a day of content. Nowadays, there are much more efficient ways to publish and schedule social media content.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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Social selling: What it is and 10 expert-level tips for success

Sprout Social

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. How does a comment lead to a demo request?

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How to Use YouTube Live to Engage Your Audience: A Step-by-Step Guide

Hootsuite

All notification sound effects and ringers should be turned off. Encourage viewers to enable notifications. Read our complete guide to YouTube marketing. Of course, make sure your content is age-appropriate and adheres to YouTube’s Community Guidelines. Test your connection. Turn off interruptions. Provide water.

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