Corporate Twitter Account Train Wreck! The 3 Types of Self-Destructive Tweets
Convince & Convert
DECEMBER 28, 2011
As more and more companies ramp up their Twitter presence, the likelihood that something off-message will slip by the digital goalie goes up considerably. As usage of tools like CoTweet (client) and Hootsuite soar, this becomes an ever-more-likely scenario. Note that I LOVE the advice from Beth Kanter in her post on Twitter drama.
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