Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . If your social media manager is the only one serving as your organization’s social media customer service center, you need to rethink your approach. .

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SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *.

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Ignite Social Media

AUGUST 31, 2021

Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . By excelling in community management, brands can enhance their online presence and relationship-building with consumers. We saw major shifts in all aspects of our lives and businesses. People Love to Shop Small.

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Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. And despite popular belief, driving more discussions and recommendations doesn’t happen organically or by accident. These stories and experiences are typically shared organically (think: not paid), although brands can prompt customers to share them as well. .

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Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.

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Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. Relying on one-way communication channels like lead capture forms won’t cut it. What is conversational marketing?

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agora pulse

FEBRUARY 19, 2020

With Hummingbird, the digital marketing community was introduced to a new concept, i.e. “things-not-strings” which means that now Google is using its existing and ever-growing knowledge graph (i.e., Too many digital brands are targeting “search engines” (organic rankings) and “buzz” (going viral) rather than their actual customers.

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Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Monitoring brand health.

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Sprout Social

JUNE 10, 2020

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. This post Sprout Social stands with the Black community originally appeared on Sprout Social. Black lives matter. You matter.

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The Realtime Report

JANUARY 29, 2019

Become a Fearless Online Community Leader. What’s the difference between productive online conversations and angry online snipping matches? Online communities are powerhouses of collaboration that demand fearless leaders to succeed. Here is how to become an effective online community leader. By Bruce Fikowski. Leadership.

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Communities Wikipedia Collaboration Discount 126

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Sometimes that meant interesting conversations; sometimes it meant helping them with a problem; either way it meant interactions with substance. Source: adamhcohen.com.

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Communities Marketing Loyalty Social Media 199

Firebelly

OCTOBER 11, 2013

As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Personally my belief is community managers should focus on interactions and not the number of fans. Blog brands community Social Media' What do they want to know about?

Communities 151

Communities Loyalty Brands Social Media 151

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

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Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. I was impressed by the researchers’ data-driven, consumer-focused approach, and the results that the organization was able to accomplish, once armed with this knowledge.

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Sprout Social

JUNE 25, 2020

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. Change the conversation for the better. What you can learn. Reimagine your connection points. art by DOM&INK ??

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Sherrilynne Starkie

DECEMBER 20, 2020

Or conversely, to keep their names out of the news. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations. Where are relevant conversations happening on social media?

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Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Communities Social Media Community building Groups 78

Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. Luckily, there’s an effective hack for removing this conversion obstacle. So, how can you use this to improve your social media marketing strategy?

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Buffer Social

JANUARY 5, 2022

You probably already know the value of building a community behind your brand: more powerful word of mouth, stronger customer retention, better organic growth. If the cheapest customer is always your existing one, the easiest community to build is the one you already have. Here’s my advice for doing it right.

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Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. These local Facebook pages have grown at twice the rate of global communities and register 50% higher engagement.

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SocialFish

OCTOBER 27, 2010

I’d go into the organization and learn about ALL the issues they were facing, but was only “allowed&# to work on diversity issues (since that was what they were paying us to do). Which brings us to the social organization. A new way to design organizations to actually work in this digital age.

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SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

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Sprout Social

JUNE 2, 2020

This commitment means we work to build a diverse team, foster an inclusive culture and invest in equity—defined as system-level change—across our organization. It also means that in times like these, we want to use our platform to share our beliefs and encourage allyship within our community. The impact on our community.

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Pam Moore

MARCH 26, 2019

Franchise organizations are built on the foundation that there is power in a tribe. ” They may be a “fan” of social and digital technologies, but they are not truly investing in empowerment of their teams and integrating these technologies into the DNA of their organizations. It is not about control.

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Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Communities Postrank Organization Tourism 205

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. It includes categorizing Themes (such as CDC, World Health Organization and more) to help you stay organized and identify trends more quickly. . Assess your brand health.

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Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Will joining this conversation help us achieve our current social media goals ?

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Ignite Social Media

MAY 27, 2016

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

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Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

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Convince & Convert

DECEMBER 15, 2023

While some marketers complain about the bureaucracy of a frustrating approval process, the Glossier marketing team celebrates the relationships they hold across the organization, and the way everyone (even legal) hustles to get timely content through internal processes and out into the world. How do they do this? due to these efforts.

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Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. Download a worksheet here to help you organize every piece of content you have into these 3 categories! This part is easy.

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Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

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Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. It was catalyzed by a DM conversation with a friend who runs – or, at least, has been running – a well-regarded chat for its niche. the organization brand when both are being used for promotion.

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