Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

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Metrics Social Media B2B Consultant 100

Oktopost

MARCH 25, 2024

Utilizing both can dramatically enhance engagement in advocacy programs, expanding participation and cultivating a community of passionate brand ambassadors. Strengthens community: Gamified advocacy fosters a positive work culture, promoting teamwork and collaboration among employees.

Metrics 75

Metrics Training iPad Meeting 75

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 108

Metrics Social Media Analytics Report 108

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

Trends 167

Trends Social Media Brands Meme 167

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. This is not good if they are not communicating to understand what the other departments are doing and what content they are developing.

Organization 78

Organization Content How To Marketing 78

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. If you’re part of the black community, you should be focusing on the latter, as it’s less competitive and will yield results for you faster. Mention : It brings all metrics to your fingertips and enables teams to monitor related data.

SEO 157

SEO Social Media Strategy Hashtag 157

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. So, you have to keep your organization or agency up to date about what’s working and what needs to change. Creating a community. Select the Right Metrics. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

SocialFish

MARCH 9, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 180

Case Study Study Communities Joomla 180

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Your followers may even turn into a community of like-minded people. Affiliated account/job title + company]. Companies and organizations. What you do/provide/sell.

Template 145

Template Templates Social Media UGC 145

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. The benefits of influencer marketing for your organization Influencer marketing amplifies your brand’s reach and credibility. Productivity app Notion uses Easlo to build a community for the brand to this end.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

NOVEMBER 15, 2023

I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. So, I know first-hand how interactions with coworkers and leadership within a company differ when you’re not a social media manager versus when you are one. It’s fascinating really.

Social Media Management 120

Social Media Management Skills Social Media Upcoming 120

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s This is especially important when your company makes big moves. And this trend is likely to continue.

Examples 123

Examples Social Media Sentiment Influencer 123

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Cheyanne explains, “Stay on top of trends within your community.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. A SaaS company or niche channel will likely have a lower ceiling of potential viewership.

YouTube 100

YouTube Engagement Metrics Analytics 100

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? Wikibrands even spends a chapter on personal brand development.

Review 142

Review Company Klout Policies 142

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. After setting your goals, you can choose which metrics to consider to track your progress. For example, if you want to get leads, you can look at metrics like clicks and conversions. Social media deserves more investment.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

NOVEMBER 16, 2023

Deciding which key metrics to analyze can be challenging with endless social data available. You’ll want to choose metrics that align with your business goals for a complete 360º view of your customers and lead engagements on social. Analyzing the data Once your data is processed, your analysis can begin!

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Agencies are very good at taking direction.

Team 126

Team Social Media RFP How To 126

Oktopost

JANUARY 2, 2023

While companies have started focusing on this in recent years, just 36% of US employees are currently engaged. 3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Share three pieces of company-brand content.

Engagement 62

Engagement Social Media How To Curation 62

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. This is not good if they are not communicating to understand what the other departments are doing and what content they are developing.

Organization 60

Organization Content Marketing Template 60

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Pam Moore

APRIL 9, 2019

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. This is not good if they are not communicating to understand what the other departments are doing and what content they are developing.

Organization 60

Organization Content Template Templates 60

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. Both teams want the company to succeed. Very happy to be part of the @HubSpot community! Lifecycle marketing. What is lifecycle marketing? Thanks for the headphones!

Team 119

Team Marketing Collaboration Hubspot 119

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Keyhole.co

FEBRUARY 3, 2024

Share of voice metrics you should know Here are a few SOV metrics worth tracking. Volume of mentions : This share of voice metric indicates the number of times you’ve been tagged in tweets, posts, stories, etc. We say this mainly because we’ve only discussed measuring our SOV with quantitative metrics. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

JUNE 27, 2023

It allows users to track performance metrics and access educational resources. It will highlight its importance for companies and creators and its many advantages in: Analytics Content optimization Growth tactics Let’s explore the Instagram Professional Dashboard’s potential!

Instagram 52

Instagram Analytics Hashtag Metrics 52

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. It’s a win-win-win, and the companies that capitalize on the opportunity are reaping the benefits. According to our research, engaged social media users already think it’s essential for employees to post about their company and vice versa.

Authentication 93

Authentication Examples Class Team 93

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. Historical performance is another essential metric to track to ensure the influencer maps to their goals. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Convince & Convert

APRIL 29, 2012

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al. And that’s where the problem starts.

Resources 167

Resources Company Social Media How To 167