Sprout Social

SEPTEMBER 30, 2020

Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies. LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence.

Organization 101

Organization LinkedIn Strategy Social Media 101

Keyhole.co

AUGUST 28, 2023

Brands rely on YouTube analytics for: Performance tracking Audience and monetization insights Traffic sources monitoring Competitor analysis and benchmarking However, brands use YouTube analytics tools for a more organized view of their YouTube marketing. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

Convince & Convert

NOVEMBER 17, 2014

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. Measure the Right Number of Social Media Metrics Just because you can measure something, doesn’t mean you should.

Metrics 167

Metrics Social Media Report Cost 167

Buffer Social

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On top of that, a new important metric seems to be created on a weekly basis. In this guide, we’ll take you through the most basic metrics that every company should be paying attention to based on your goals.

Metrics 107

Metrics Social Media Analytics Report 107

Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. 5 Shifts to Fix Your Social Media Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Sprout Social

MARCH 28, 2024

Why tracking LinkedIn hashtag analytics is important On LinkedIn, 40% of users organically interact with a page weekly, making it an excellent choice for brands that want to get noticed without paid promotion. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Nearly three-quarters (72.6%) of companies plan to maintain or grow the size of their content marketing teams in the coming year. Here are 10 of the key findings from the report. Among those, almost half plan to add staff.

Research 257

Research Report Social Media CPM 257

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

The Realtime Report

AUGUST 29, 2023

The Ultimate Guide to Choosing the Best SEO Company for Your Small Business Choosing the right SEO firm, especially for SEO in Perth , can feel akin to finding your way through a labyrinth. And while an occasional hiccup in reviews is expected for any company, a consistent echo of complaints or unending areas of discord should raise eyebrows.

Small Business 91

Small Business SEO Company Price 91

Oktopost

MARCH 25, 2024

While tracking shares is an easy metric to measure, it’s actually counterintuitive to solely encourage your advocates to win by sharing. If your advocates are sharing multiple posts a day it will appear spammy and inauthentic, and they won’t understand the true value of advocacy for their career or your organization.

Metrics 75

Metrics Training iPad Meeting 75

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Hone your ability to track and analyze metrics. There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

agora pulse

FEBRUARY 15, 2017

Fracture is an international e-commerce company that turns customer’s images into frameless glass prints. They use social media to stay active and engaged with with customers and attract future customers through organic and paid social actions. Since 2009, they’ve has fulfilled over 200,000 orders from all fifty U.S.

Company 124

Company Social Media Management Price Metrics 124

Socialmedia.biz

AUGUST 21, 2018

So, whether you’re a local, family-owned, small business or a well-known, Fortune 500 organization, using one or more social media platforms is crucial to achieving your marketing objectives and monthly KPIs. Simple: Track metrics that are important to the growth of your business.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Every organization embarking on an advocacy program should recognize the importance of metrics. However, these metrics may differ based on your organization’s unique business goals.

ROI 62

ROI Engagement Metrics How To 62

Sprout Social

SEPTEMBER 6, 2023

This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees. How to create a LinkedIn Business Page How to manage a LinkedIn Company Page What is a LinkedIn Business Page?

LinkedIn 112

LinkedIn How To Collaboration URL 112

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. This includes the industry, company size, location, and revenue.

Data 124

Data B2B How To Metrics 124

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 138

Analytics Report Social Media Google 138

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Buffer Social

DECEMBER 20, 2022

And yet, I had a hunch that my company— Tandem , an app that helps couples manage their shared finances—could connect with new users on the platform. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Organization 80

Organization Strategy Film Metrics 80

Pam Moore

MARCH 30, 2020

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date. What products and services does it align to within your company? Most businesses have more content than they realize.

Organization 78

Organization Content How To Marketing 78

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. This means you need a smart, organized strategy combined with the right competitor analysis tools. This may sound simple but it can get messy if you don’t start out in a systematic, organized way.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. So how can you make sense of it all?

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. When analyzing multiple Company Pages, use the report to determine your highest performing Page.

LinkedIn 91

LinkedIn Report Company Aggregator 91

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 100

Resources Telecommunications Collaboration Project 100

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. But there’s one critical metric that remains elusive to measure. Social media helps create this feeling about a company.

Metrics 176

Metrics Social Media Adwords ROI 176

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Visually SM

JULY 6, 2020

So quickly in fact that sometimes we can’t even seem to keep up, which leads to companies of any market segments wanting to get on top of that. Many people — therefore, many companies as well — see social media as a place to only share their Content Marketing efforts, such as blog posts and ebooks.

Social Media 130

Social Media Content How To Marketing 130

Ignite Social Media

NOVEMBER 27, 2023

But a B2B software company likely wouldn’t have an authentic way to engage with that meme. Engage with your audience: Comment on trending posts from your niche to organically connect with users interested in that topic. Focus on trends within your industry’s niche communities. Adjust your approach accordingly.

Trends 167

Trends Social Media Brands Meme 167

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

MARCH 26, 2024

We previously covered the types of data and metrics you can measure to increase ROI on your social selling initiatives. An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. What is an Influenced Opportunity Report?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

MARCH 4, 2024

But the pressure to innovate is just one of the many challenges SaaS companies face. In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. What is B2B SaaS Marketing? billion by 2030.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 126

Brands ROI Authentication UGC 126

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. The role of social media technology at your organization Social media is so much more than a push channel: It’s a direct portal to your customers.

Social Media 100

Social Media Team Social Media Management Report 100

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. So, you have to keep your organization or agency up to date about what’s working and what needs to change. Select the Right Metrics. Creating a community. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

NOVEMBER 1, 2021

While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. Employee advocacy is the promotion of a brand or company that an individual works at. Company swag & merch.

Training 122

Training Study Metrics Social Media 122

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111