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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

population is Black, but only four Fortune 500 companies have Black CEOs , and Black folks only occupy 3.2 Throughout the past month, with the resurgence and increased allyship around the Black Lives Matter movement, companies have started to reevaluate their diversity and inclusion practices. percent of the U.S. Beverly Jackson.

Industry 134
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents. How to Subscribe to Social Zoom Factor Podcast .

Industry 132
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How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents. It's time to stop the madness. Mortgage brokers.

Industry 152
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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. And hosting your own brand hackathon is a brilliant way to find out just how far your brand can go if you let them have the controls.

Brands 192
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10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”

SocMed Sean

Hopefully, these 1o questions can help you in the process of finding someone who really understands your business and can help formulate and execute a plan to engage with your community online. 5) What does “community management” mean to you? Do you include community management in your social media services?

Questions 280
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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. I can remember launching programs with images which highlighted communities and humans long before Facebook was ever a thought. Insurance agents. How to Subscribe to Social Zoom Factor Podcast .

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5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people. Include the community manager(s) face(s) in the Twitter background.

Twitter 133