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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

URL 178
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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters?

URL 210
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Is the Event Setup Tool Worth the Hassle?

Jon Loomer

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

Eventful 195
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15 Digital Marketing Tools for Every Team and Budget

Hootsuite

Are you feeling overwhelmed with all of the digital marketing tools out there? In today’s digital age, knowing where to start and which tools are right for your team, budget, and business can be hard. We’re here to help you navigate the ever-evolving world of digital marketing tools. Brandwatch.

Team 130
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Sprout Tested: The answer to why you put links in the comments on LinkedIn

Sprout Social

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. Why put the link in comments in LinkedIn posts?

LinkedIn 108
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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. embracing third-party tools isn’t just recommended… it’s essential. Luckily, there’s a whole spectrum of Twitter tools out there (many of them free!) Twitter tools for analytics. Twitter Analytics Dashboard.

Directory 145
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What Happened When We Tested Four Facebook Ad Comment Tools

agora pulse

Do prospects and customers comment on your Facebook ads? Comments on your ads tell you several things about your business – like how they perceive your product, service, or business in general. You can reach out to them and ask for a testimonial, or use their comments as motivation to plow ahead. I bet they do.

Comments 116