SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 62

Report Atlassian Brands Sentiment 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Prioritize influencers with engaged communities over those with inflated follower counts.

Metrics 52

Metrics Influencer Sentiment ROI 52

Mindjumpers

JULY 16, 2012

Every company must engage in proactive crisis management by monitoring issues related to its business and to society in general, by assessing risks and developing a crisis communication plan. Proactive crisis management helps companies anticipate a crisis before it occurs. The importance of social media in crisis management.

How To 255

How To Sentiment Issues Social Media 255

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight.

Social Media 73

Social Media Banking Brands Sentiment 73

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 21, 2022

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Respond to Both Positive & Negative Comments. Sharing content related to the company or brand. Private messaging brand or company accounts. Find Great User-Generated Content.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

DECEMBER 29, 2022

Looking at the comments, their customers value this differentiation and commitment to saving our planet. Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. If sentiment is trending up or down. patagonia.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Sprout Social

OCTOBER 11, 2022

Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. BBC Sport had a sound approach to setting boundaries on their pages amidst transphobic comments about Olympian Laurel Hubbard. Social and world events impact your presence and community.

Eventful 107

Eventful Social Media How To Sports 107

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. It has a unique vibe, which this article will explain. What is Reddit? How does Reddit work?

Reddit 100

Reddit Brands Meme Forums 100

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. Interact instantly with fans and potential customers.

Tools 228

Tools Foursquare Brands Sentiment 228

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics? Here is a closer look at the key benefits.

Analytics 83

Analytics Conversation Brands Sentiment 83

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Social Media Engagement Marketing 278

Keyhole.co

FEBRUARY 3, 2024

Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. They often go beyond providing an answer or “thank you” to customer comments.

Strategy 116

Strategy Brands Content UGC 116

Hootsuite

MAY 21, 2020

Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. Google Alerts. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. This has three big implications: Self-identified audience – if people are talking about your company or brand, they’re doing the equivalent of raising their hand as people who care.

CPM 413

CPM Comparison Diagrams Sentiment 413

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. Fortunately, we have social media communities to inspire us.

Communities 170

Communities Marketing MySpace Yahoo 170

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 124

Reputation Tools Brands How To 124

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Hashtag 114

Hashtag How To Guidelines Telecommunications 114

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Always address negative comments about you or your brand Should you address every comment you receive?

Social Media 98

Social Media Policies Team Comments 98

Oktopost

JUNE 15, 2023

That’s a huge cross-section of any market, and most of us can come up with our own stories of brands that have responded well to social media queries, and brands that have flopped in their own comment sections. Omni-channel customer support is becoming the norm – if it isn’t already.

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? One way is through brand advocacy. Is brand advocacy right for you?

Brands 121

Brands ROI UGC Authentication 121

Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

HootSuite 120

HootSuite URL Analytics Forums 120

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Sentiment Analysis: An analysis of the temperment around posts about your brand. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Take it to the comments. Social listening.

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

MARCH 26, 2020

a leading technology company that provides enterprise open source solutions. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. Responding to comments and complaints in the public eye can be stressful. Lean into your community.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Answering questions, responding to comments and acknowledging complaints may seem simple. Start your free Sprout trial.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134