Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.

Brands 107

Brands How To Sentiment Metrics 107

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). It is used to identify patterns and trends in data for informed decision-making. What is AI analytics? Thus making scaling easy and frictionless.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Encourage collaboration Make collecting and analyzing voice of customer data a team effort. Repeat and measure over time This is not a one-and-done exercise.

Data 144

Data Repository Team Process 144

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 94

Reputation Sentiment Analysis Notification 94

Convince & Convert

MARCH 7, 2024

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing.

Research 143

Research Strategy Influencer Survey 143

Hootsuite

MAY 6, 2024

The messaging view shows a history of customer conversations, along with customer relationship information. Based on indications from filtering and machine learning, this social inbox tool indicates whether those comments include details like questions or negative sentiment. Therefore, it may work best for smaller teams.

Tools 75

Tools HootSuite Team Social Media 75

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. This includes sentiment analysis, unsatisfactory responses and your top reps. Having a pulse on all of the above informs how you can improve your customer experience and eliminate bottlenecks. What is customer service software?

Software 83

Software Tools Knowledge Base Hubspot 83

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. Sure, LEGO is a prime playground catering to the entertainment and education of children.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 120

Sentiment Press Release Analysis Team 120

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Koka Sexton

AUGUST 10, 2023

Surveys show that 20% more sales teams are making decisions with real-time insights that are informed by data. For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service. This can help to ensure that sales targets and quotas are met. .

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. This can reveal deeper insights beyond simple sentiment polarity.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Communication.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 97

Social Media Survey Study Collaboration 97

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 97

Metrics Influencer Marketing Survey 97

Oktopost

JUNE 4, 2020

A living and breathing document that changes with the times, the social media policy is created and maintained through cooperation and collaboration of numerous teams in the organization. As mentioned above, the creation and maintenance of a social media policy are the product of collaboration between multiple teams.

Policies 146

Policies Social Media Guidelines Sentiment 146

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Executive communications .

Skills 126

Skills Sentiment Team Press Release 126

Hootsuite

APRIL 25, 2024

Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. This can help inform strategic decisions and optimize marketing efforts. Trend-tracking. Reputation management.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 28, 2023

Marketers are using AI in several ways, such as sentiment analysis to understand and respond to customer feedback and crises, competitive analysis to stay ahead of the market and content recommendation engines to improve engagement. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 86

Team Tools Marketing Hubspot 86

Ignite Social Media

OCTOBER 6, 2022

Community Engagement – Self-service support, education, and collaboration. Channel Breakdown Average Duration Time Topic Analysis Topic Focus Issues Emotion Context Significant Terms Sentiment Breakdown Total Contacts Made (by Team Member) . Contact Center – Agent efficiency, automation, and operational insights.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. .

Data 94

Data Sentiment API Analysis 94

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

MARCH 7, 2022

This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Most notably, ongoing sentiment tracking. Finally, add in your brand information.

Survey 91

Survey Brands Sentiment Template 91

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

APRIL 25, 2023

Create high-quality content: Your content should be visually appealing, informative, and engaging. Collaborate with other accounts: Collaborating with peers from your niche can help you reach a new audience segment and gain new followers. Consistency is key: Post regularly and at the right times to keep your followers engaged.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand.

Examples 101

Examples Template Templates How To 101

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. People turn to social media to express their opinions, and that information is invaluable for your business. Departments across your business can harness insights from social media to inform their decision-making.

Marketing 110

Marketing Team Social Media Skills 110

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

SEPTEMBER 18, 2023

Getting teams to collaborate and find synergies between different channels can save money. For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 109

Examples Brands Sentiment Reputation 109

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 99

Features Social Media Curation Geotagging 99