Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Whether co-branding, sponsorships or collaborative projects, a well-known brand is a huge draw.

Brands 109

Brands How To Sentiment Metrics 109

Hootsuite

MAY 6, 2024

You should also look for tracking and reporting features that turn a simple social inbox tool into a true management system for social messaging and social customer support. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place.

Tools 78

Tools HootSuite Team Social Media 78

The Realtime Report

APRIL 16, 2024

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI Collaborate with AI: Think of AI as a collaborator rather than a replacement. For more information on how they’re leading the charge, visit www.jotopr.com.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. This information can help you move quickly to launch a better product or develop strategies to prevent the merger from stealing your brand’s market share. This information can help shape your own strategy.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

APRIL 25, 2024

Want to share custom performance reports with your leadership team? Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Hootsuite can help. Hootsuite makes that easy.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

MAY 5, 2021

Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them. Communication.

Data 115

Data Marketing How To Collaboration 115

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. You can view metrics like positive sentiment and total engagement.

Metrics 99

Metrics Influencer Marketing Survey 99

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Keyhole.co

MARCH 26, 2024

LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. LEGO’s content strategy is geared toward people who might find this behind-the-scenes video informative and fun to watch.

Construction 52

Construction Social Media Strategy Collaboration 52

Sprout Social

MAY 31, 2023

With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state. Now, we’re changing our processes to accommodate state law.

Sentiment 122

Sentiment Press Release Analysis Team 122

Sprout Social

AUGUST 22, 2023

Conversational analytics is actionable intelligence in the form of trends and reports derived from analyzing customer conversations using AI and machine learning. Social listening tools powered by conversational analytics discover relevant information from thousands of customer comments and conversations within seconds.

Analytics 86

Analytics Conversation Brands Sentiment 86

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. .

Data 95

Data Sentiment API Analysis 95

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Check out industry reports or consult peers to get an idea of the range you would have to spend. Getting teams to collaborate and find synergies between different channels can save money.

Marketing 130

Marketing How To Sample Samples 130

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sherrilynne Starkie

FEBRUARY 13, 2018

All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. When a crisis hits, a seasoned consultant can make a quick assessment of the situation and figure out how to proceed using social media–often the quickest and most direct way to get information out.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 7, 2022

Twice a year, you go on the brand health reporting equivalent of an excellent date. This information can help you determine the perceived threat of a crisis, making it foundational to your response strategy. If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment.

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

JANUARY 18, 2022

With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Executive communications .

Skills 126

Skills Sentiment Team Press Release 126

Keyhole.co

APRIL 25, 2023

Create high-quality content: Your content should be visually appealing, informative, and engaging. Collaborate with other accounts: Collaborating with peers from your niche can help you reach a new audience segment and gain new followers. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

AUGUST 28, 2023

According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts. Some 44% of business leaders are using sentiment analysis to understand consumer behavior.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

JANUARY 26, 2021

Data shows, for example, that 40% of consumers want brands to collaborate with relevant nonprofits and 27% want CEOs to publish their own statement. Don’t lump your content and campaign reports together. With a general report, you can overlook the specific details that take your social content strategy from good to great.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Some 73% of chief communications officers also report that social issues shifted their communications agenda.

Statistics 106

Statistics Skills Analytics Press Release 106

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

MAY 3, 2023

Quantitatively, you can get real data that helps inform your strategy. For example, if you were a national Mexican restaurant chain, you might want to find the most influential people that regularly post on #TacoTuesday, as they’re a natural fit for a collaboration.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Oktopost

DECEMBER 21, 2023

By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively. Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

SEPTEMBER 12, 2023

Specially designed for small businesses, the platform lets users collaborate and craft impactful posts for all social networks and publish them at predefined times — all in one place. Buffer First up is Buffer , a social media automation tool with content scheduling and publishing features. You can also customize their Enterprise package.

Tools 52

Tools Social Media Curata Price 52

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. Data analytics and reporting.

Social CRM 97

Social CRM B2B How To Patterns 97

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. This also allows you to make more informed decisions regarding future content strategies.

Template 135

Template Templates Social Media Tips 135

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. The Benefits of Listening. Brand 24. . BuzzSumo. .

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

NOVEMBER 2, 2020

Especially if you don’t know how to translate raw data into meaningful information. To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. Use these insights to inform your content and community management strategies. Learn what turns a viewer into a subscriber. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Social analytics and reporting tools that allow you to measure and iterate on your strategy.

Team 109

Team Hubspot Marketing SMS 109

Unmetric

AUGUST 28, 2019

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

FEBRUARY 13, 2019

They provide insights that can inform an entire business strategy. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. What do they like? What don’t they like? Who or what else do they talk about?

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Authentication Analysis Sentiment Tumblr 102