Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. Why our social and comms teams collaborate at Sprout.

Collaboration 79

Collaboration Brands Team Project 79

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies.

Team 187

Team How To Social Media Management Trends 187

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). He explained the relationship building and resource prioritization required to manage multiple accounts effectively. Each of our business lines needs different things.”

Resources 96

Resources Telecommunications Collaboration Project 96

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Social listening.

Team 110

Team Marketing Collaboration Hubspot 110

Sprout Social

FEBRUARY 25, 2021

When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media. Social media managers are often told, "work your magic!" Not sure what professional social media management looks like?

Social Media Management 111

Social Media Management Marketing Collaboration Skills 111

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . This article outlines: The benefits of creating a social media approval workflow. . Some examples of social media approval tools and social media approval apps.

Social Media 145

Social Media HootSuite How To Template 145

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Lack of communication and collaboration When there’s little or no communication between the two teams, getting tangible results can be more difficult. Objectives goals and KPIs are aligned.

Collaboration 74

Collaboration Marketing Team Hubspot 74

Sprout Social

FEBRUARY 28, 2024

According to The Social Media Productivity Repor t , marketers who use social media management platforms are almost twice as likely to report having enough time to get their work done, compared to those without a dedicated tool.

Social Media 94

Social Media Team Social Media Management Report 94

Social Media Strategies Summit

SEPTEMBER 18, 2023

As social media manager, the responsibility landed with Abbey. Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So

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Influencer Travel Retail UGC 130

Social Media Strategies Summit

DECEMBER 29, 2022

To help government agencies tie social media into their broader communications strategy, we organized a panel session at our recent Social Media Strategies Summit for Government. Therefore, the NSF frequently breaks news on social media before any other communication channel. View this post on Instagram.

Strategy 130

Strategy Press Release How To Collaboration 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Sprout Social

JULY 15, 2021

Social is constantly evolving, and what it takes to meet your goals today might be a fraction of what it will take tomorrow. As consumer social media usage grows exponentially , establishing your brand as a market leader will only become more competitive. No time for collaboration. How this helps your case.

Social Media 109

Social Media How To Collaboration Team 109

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 116

Report Social Media Social Media Management Project 116

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content.

Template 90

Template Templates Social Media Video 90

Sprout Social

APRIL 9, 2020

For example, perhaps you start by testing illustrations vs. photography, or video vs. static images. The Sprout Social Index , one of Sprout’s largest campaigns each year that is built around an annual data report, requires collaboration across the organization and open lines of communication between the organic and paid teams.

Social Media 131

Social Media Collaboration Team Organization 131

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? Automation also breaks down silos and smooths out collaboration within your team, and beyond.

Team 102

Team Hubspot Marketing SMS 102

Sprout Social

DECEMBER 3, 2020

The depth of features and parity to the desktop version make it so that users can seamlessly switch to managing social from anywhere. Learn more about how this pocket-sized solution provides big-time benefits for social media marketers. Social media management apps like Sprout’s simplify team collaboration.

Mobile 134

Mobile Notification Collaboration Library 134

Oktopost

DECEMBER 21, 2023

Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights. Collaborative efforts can provide a holistic view of customer interactions and identify gaps in the overall customer experience.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

JANUARY 17, 2024

In this article, we’ll dive into the intricacies, demystify the nuances, and shed light on the areas where social listening vs social monitoring meet and mingle. Tools used in social listening Let’s look at some of the best tools for social listening. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MAY 3, 2023

But regardless of your background or experience, there are steps you can take to communicate the value of your social strategy to your CFO and other financial peers to help protect critical marketing dollars, even in a down economy. Here are five ways to build a collaborative, trusting partnership. Are you launching a new product?

ROI 89

ROI Cost B2B Organization 89

agora pulse

MARCH 25, 2020

Most of us social media managers operate and plan for businesses to continue to succeed, and everything to be good in the world. What Social Media Managers Need to Do First in a Crisis. If you’re awkward in front of the camera, these tips for camera-shy social media managers can help.).

Social Media 199

Social Media Social Media Management Issues Team 199

Sprout Social

JUNE 30, 2020

Here’s a look at three key ways Jolie is social’s biggest champion within her organization. For social media managers, it means creating contact points with different departments across your organization. A natural extension of the cross-collaborative environment Jolie has built is communicating insights more broadly.

How To 101

How To Meeting Team Collaboration 101

Keyhole.co

AUGUST 2, 2023

It means creating engaging, valuable, and original content that meets the needs and interests of your audience. Understand what type of content they find valuable, and then create videos that meet those needs. For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better.

YouTube 52

YouTube Tips Collaboration Training 52

agora pulse

NOVEMBER 7, 2019

Are you on a social media team? Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Marketing manager. Social media manager. Social media scheduler. Copy editor.

Process 70

Process Team Social Media Social Media Management 70

Buffer Social

JULY 24, 2023

For example, Notion creator, Easlo, starts most of their videos showing their laptop, which they then open. For example, Mitra, Buffer’s social media manager, makes TikToks that feel natural to TikTok but also show who we are as a company. You have to meet them where they are while using the app.

How To 75

How To Film Collaboration Hashtag 75

Buffer Social

AUGUST 16, 2023

We adopted social media management tools to monitor, track and analyze our client’s mentions across print, broadcast, and online platforms like social media. For instance, our marketing manager works with no clients – they just build our lead funnel.

Strategy 74

Strategy Press Release Startup Reputation 74

agora pulse

FEBRUARY 25, 2021

Creators love to come together, whether it’s online or offline, to talk, share ideas, and collaborate. It has been phenomenal to watch those connections turn into relationships that go beyond Instagram to become friendships, partnerships, and collaborations. Get started on saving time and energy on your own social media management!

Communities 113

Communities Social Media Tips Energy 113

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Once you record a video, editing is a crucial step to make sure your content represents your brand and meets your goals.

Tools 116

Tools Strategy Video Library 116

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

MAY 8, 2023

In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. Keep reading for more tips from Kelley Gordon, an expert in copyright and intellectual property law, and examples that will help you create a proactive social media policy.

Social Media 104

Social Media UGC Policies Guidelines 104

Buffer Social

JANUARY 22, 2024

Lindsey predicts that we may even see LinkedIn play more of a direct role in facilitating creator-brand collaborations with a light version of a creator marketplace. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JANUARY 11, 2024

For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online. If you want to improve your social media in 2024, Oktopost may help. And receive notifications if it fails.”

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JULY 6, 2021

For example, if a client feels overwhelmed by your social media approval process , they might forget to bring it up if your retrospective prompts focus solely on KPIs. If you think your client might benefit from an additional retrospective, be sure to meet with your team before putting it on the books.

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Project Report Construction Hosting 130

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it.

Video 86

Video Film Content How To 86

agora pulse

JANUARY 3, 2020

Brands meeting their KPIs are 3x more likely to have included Twitter in their launch plan , versus the 85% that aren’t meeting their KPIs. So, Twitter is alive and kicking, but how can you grow your Twitter profile without racking up an unsightly social media budget? (Workdays get the highest engagement.).

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

OCTOBER 20, 2023

For example, Peter Yeung — a photographer and journalist, has the Instagram blue tick even though his follower count is just 1661. Consider investing in a social media management tool that offers posting and scheduling. It will solidify your reach in the industry and give you access to the collaborator’s audience.

Instagram 59

Instagram Badge Authentication How To 59