Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Mature organizations are also about twice as likely to report using social media for recruiting and human resources. Employees aren’t the only other kind of audience you can target.

Social Media 137

Social Media Committee Organization Survey 137

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. How Do I Report Social Media Analytics? To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Social Media Analytics Defined.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Improve sentiment around customer service. — G2 (@G2dotcom) February 3, 2020. Product and R&D. Improve products. Performance.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. Collaborate with other brands. That is the power of brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting. Analyze consumer sentiment and brand perception. Key features. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. They’re nearly twice as likely to also connect with communities, employees, and partners. Get the report now.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

Skills 128

Skills Sentiment Team Press Release 128

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Monitoring and reporting: Monitoring performance after posts go live. Not your usual creative self?

Template 134

Template Templates Social Media Tips 134

Hootsuite

NOVEMBER 2, 2020

To download a report, from Advanced Mode, click the downward pointing arrow in the upper right corner. Use these insights to inform your content and community management strategies. If you have an active Community Tab, make sure an admin is available to create posts and respond to comments at this time. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Hootsuite

JUNE 28, 2023

Source: Hootsuite’s Digital Trends report 2. In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. What about in 2023? Dark social helps you find these powerful sources. Try for free Ready for the next level?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 6, 2022

It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Pros: The data reports are comprehensive, but also simple and easy to understand. Basically, this tool tells you what/how your customers talk about your brand online. Glean.info.

Tools 52

Tools Social Media Sentiment Price 52

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor. Put social data in the spotlight.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 125

How To Social Media Management Metrics Team 125

agora pulse

JANUARY 3, 2020

40% of Twitter users report making a purchase after seeing a product on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. positive sentiment around the conversation.

Twitter 129

Twitter Tips Influencer Hashtag 129

Pixlee

JANUARY 4, 2021

Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans. Be open to feedback. .

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Unmetric

OCTOBER 13, 2019

About this report. This Victoria’s Secret social media report was put together using Unmetric Analyze. It listens to over 100,000 brands to help our clients create more engaging content, get more certainty around their social strategy, and automate their reporting. Create your own report like this. Sign up for a demo.

Social Media 99

Social Media Apparel Fashion Instagram 99

Sprout Social

MAY 7, 2019

This limits the full potential that social media marketers have to tell data-driven stories, collaborate with other teams, influence strategy and be crucial drivers of real business growth. 40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important.

Social Media 110

Social Media Marketing Upcoming Team 110

Oktopost

JUNE 1, 2023

If you can master both, then you can boost collaboration between sales and marketing, and enjoy much stronger results from your inbound marketing. Getting the very most out of your social publishing strategy isn’t dependent on you draining all your limited resources on managing those channels.

ROI 62

ROI Social Media Marketing Curation 62

Hootsuite

SEPTEMBER 14, 2023

But it’s pretty important to define the important role of community manager on your marketing team. Community managers are the all-stars responsible for fostering engagement, building relationships, and maintaining the integrity of online communities. Get the report What is a community manager? Are you paid enough?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. There are plenty of marketing tactics that companies use to improve brand loyalty, including providing stellar customer service, rewards programs, having a strong brand story, community building and more.

Loyalty 88

Loyalty Brands How To Discount 88

Adam Sherk

MARCH 8, 2012

How do we maintain active social outposts without sacrificing on-site community? The New York Times in particular is good at combining user content with original reporting or doing interesting things with it through data visualization. Things like reach, activity, engagement and sentiment are all worth examining.

Publishing 215

Publishing Questions Social Media Activities 215

Oktopost

MARCH 2, 2020

” 82% of manufacturing companies who invested in digital marketing have reported increased success in 2018 , and almost half of all manufacturing marketing predict that social media will be critical to their inbound marketing success. What about manufacturing?!” More customers means more sales which means more profits.

B2B 136

B2B Marketing Construction Committee 136

agora pulse

SEPTEMBER 21, 2019

and 40% of consumers report making a purchase because of influencer recommendations. This may explain how Tom’s of Maine tripled its community by using micro-influencers and spending $0 on ads. Consumers care more about what’s in it for them, how you are serving the community and why an influencer fits into this.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

and 40% of consumers report making a purchase because of influencer recommendations. This may explain how Tom’s of Maine tripled its community by using micro-influencers and spending $0 on ads. Consumers care more about what’s in it for them, how you are serving the community and why an influencer fits into this.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Janet Fouts

FEBRUARY 4, 2012

Komen made this announcement: “We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while maintaining the ability of our affiliates to make funding decisions that meet the needs of their communities” Supporters of Planned parenthood were excited.

Attensity 126

Attensity Social Media Policies Sentiment 126

Buzzlogix

MAY 15, 2017

You can also see retweets, mentions, and historical data; add multiple accounts so you can keep track of them all in one place; create custom reports and graphs, and download.pdf reports. Digimind measures sentiment, allowing you to see if the perception of a keyword is negative, neutral, or positive. Simply Measured.

Social Media 40

Social Media Tools Klout HootSuite 40

Keyhole.co

JUNE 27, 2023

For features like advanced analytics and reporting, integrate outside tools like Keyhole. BYLT Basics One of the leading direct-to-consumer clothing companies, BYLT Basics, used Instagram to build a strong community and boost e-commerce success. Use Instagram analytics to comprehend your audience, monitor progress, and spot trends.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Laurel Papworth

APRIL 29, 2012

Laurel is the CEO of The Community Crew managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. SEE MORE on ABOUT PAGE.

Class 85

Class Training Social Media Case Study 85

Laurel Papworth

JULY 2, 2013

Laurel manages massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. 5 step Social Media campaigns.

Course 102

Course Social Media Press Release Class 102

Bill Hartzer

MAY 26, 2010

Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. The tools provided by Sentiment Metrics enables customers and clients alike the ability to measure, and monitor the different aspects of social media while gaining valuable intel about the buying public.

Cymfony 152

Cymfony Social Media Tools SM2 152

Audiense

JULY 5, 2016

“KPIs and metrics differ from community manager to community manager, and we have a mix of them. For example, the main KPIs for some of our community managers include traffic driven to the site, while for others it’s more social engagement. That’s the social team, but I also help with the editorial team.

Microsoft 112

Microsoft Analytics Metrics Data 112

Bare Feet Studios

NOVEMBER 23, 2011

Here in Hawaii community, is not just a buzz word, it is a really big deal. It has made me more sensitive, I believe, to the pulse of the community as an ongoing aspect of what I do and how I experience the community. By inadvertently creating cliques, we are anti-community building.

Cost 91

Cost Team Influencer Communities 91

Sprout Social

SEPTEMBER 5, 2023

You can also incorporate external approvers to enable collaboration with reviewers outside of Sprout. Automate social media reporting Manually gathering social metrics and insights is technically possible. Reports like these make it easy to demonstrate how your social strategy translates to company goals.

Social Media 131

Social Media Social Media Management Team Collaboration 131

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. Strong innovation Marketers move at the speed of social.

HootSuite 112

HootSuite Brands Price Collaboration 112