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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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A Guide to Social Media Collaboration

Buffer Social

A viral collaboration that benefits both parties and their audiences. In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? The result?

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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Social

The nature of our overlap and flexible work schedules means we need to stay even more organized, on top of what is being published and when, and keep all the most important information in one space. How we work together How we collaborate as a team has evolved a lot over the years, and it’s still changing regularly.

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Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. Don't wait!

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. The latest data from January 2024 shows that 93.2% Source: instagram.com 4.

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. According to the 2019 Influencer Marketing Global Survey by Rakuten Marketing , 99% of consumers discover new products because of their influencers.

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What social media tasks to automate and what to personalize

Sprout Social

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.