Buzz Marketing for Technology

JUNE 27, 2008

Case Studies. In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. case studies.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

JANUARY 2, 2013

The most popular type of content: white papers, read by 88% of buyers. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( That actually sounds quite low, doesn’t it?) Earnest Agency ). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. A 2020 Statista survey found that for every U.S. Think ebooks, white papers, webinars, and any how-to content you’ve created. Owned content channels can include your: Website and blog. Social media channels.

Tips 98

Tips Content HootSuite UGC 98

Keyhole.co

JUNE 6, 2023

The ideal and most used content assets include blog posts, case studies, social media posts, and email newsletters. Maximize case studies Ah, social proof. Case studies help ideal prospects understand your company’s strengths, but they also indirectly promote your company. But make no assumptions here.

B2B 52

B2B Strategy Brands Content 52

ProBlogger

APRIL 6, 2011

Once they’ve finished a campaign, they will screengrab the blog posts and other media for a case study. Complete desk research, preparing white papers that pull together audience-specific trends (what they like, where they are, how they communicate, with text, photos and/or videos). Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. While product demos are great, nothing beats a case study that shows how customers use your product or service to address a need. to drive conversion-focused content like webinars or white papers.

B2B 137

B2B Social Media Hashtag Press Release 137

agora pulse

JUNE 27, 2019

The report, Future of B2B Content 2019 , was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their companies’ current content programs.

B2B 100

B2B Social Media Content Newsletter 100

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Sprout Social

FEBRUARY 14, 2022

Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. How to write a white paper that inspires a year-long content strategy. Plus, once you have a strategy in place, you’ll be able to use data to make sure it’s working.

Content 111

Content How To Marketing Template 111

Keyhole.co

FEBRUARY 17, 2023

There are so many ways, such as conducting surveys and asking people about their preferences. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more. Here’s an example.

Strategy 52

Strategy Brands Discount Hashtag 52

Convince & Convert

APRIL 2, 2013

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Just launch a press release with survey results? Write a case study? Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download.

Press Release 149

Press Release Strategy scribd Marketing 149

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Case studies. White papers. Before we jump into promotion, let’s first talk about your content. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. White Papers. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Smart Classroom. C-Level View. Campus Security.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. Case studies. White papers. Before we jump into promotion, let’s first talk about your content. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Buzz Marketing for Technology

JULY 24, 2008

Additional information on this project and extended case studies will be published in a forthcoming book, Science on the Internet (Olson, Zimmerman, & Bos, 2007). The Protein Data Bank: A case study in management of community data. The national collaboratory—A white paper. Berman, H. Bourne, P.

Communities 180

Communities Sample Samples Project 180

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. More than half of B2B and business-to-government (B2G) marketers focus on white papers and case studies as key components of their content marketing, compared to less than 10% of B2C marketers.

Statistics 226

Statistics Social Media B2B Journal 226

Sprout Social

APRIL 8, 2021

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. An industry report summarizes a survey or study that your business executed and relates it to the industry you’re in. Case study.

B2B 125

B2B Content Case Study Marketing 125

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. See the 2011 Online Newsroom Survey (PDF) from TekGroup for more guidance here.

Press Release 200

Press Release scribd Vimeo How To 200

Writtent Blog

APRIL 8, 2013

Surveys, polls, and feedback: Ask your customers what they want. Case studies and/or white papers: Show your expertise and how your products and services help your audience with these research-heavy newsletter content ideas. You could do the same with an employee with a unique flair and relevant experience.

Newsletter 111

Newsletter Resources Content Press Release 111

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Diagrams 60

Diagrams Posterous Eventful Template 60

Buzz Marketing for Technology

OCTOBER 7, 2008

Zones White Papers Editorial Calendar. White Papers. Case Study Library. Whitepaper: Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. Core Network Services Survey: The Costs and Impacts of DNS and IP Address Management. More Resources. Small Enterprise.

Wireless 268

Wireless Microsoft Applications Web 2.0 268

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. White Papers. This is a great type of content to complement your written information in blog posts and white papers.

Types 60

Types Content Diagrams Posterous 60

Webbiquity SMM

AUGUST 26, 2010

Jan Petrovic presents a case study on how Lands’ End used a creative incentive campaign to draw 25,000 additional fans to its page. How to Create a Campaign to Get More Facebook Followers by Proimpact7. 5 Fantastic Facebook Fan Page Ideas to Learn From by OPEN Forum. Facebook Advertising. Does Facebook Work? by iMedia Connection.

Advertising 215

Advertising Facebook Marketing B2B 215