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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6 billion a decade ago.

Retail 104
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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Here are seven possible tactics.

B2B 189
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How to Win at Content by Targeting a Niche

Convince & Convert

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist.

Content 142
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The 12 Best Chatbot Examples for Businesses

Hootsuite

Bestseller is the best retail chatbot example for customer service in bulk. Source: Acquire Case Study. The Dufresne Group, a premier Canadian home furnishing retailer, didn’t want to miss out on the sales opportunity. It also hosted live updates from the show, with winners crowned in real-time. Source: GetJenny.

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How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. It capitalizes on the trends of micro-content and visual content, and then more importantly, it chooses the right examples and case studies to drive the point home. Jay is the founder of [link] and host of the Social Pros podcast.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Here are seven possible tactics.

B2B 101
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Don’t Get Caught Up In Tactics – Keep the Customer in Mind

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.