Social Media Strategery

APRIL 1, 2013

Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc. Social media is going to change the way business works. Social media saves the day! Brands win! Customers win!

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Conversation Collaboration Study Discount 132

Social Media Strategery

DECEMBER 6, 2017

When someone talks about “omnichannel marketing,” they’re usually talking about the channels marketing controls — social media, digital, TV, print, PR. Before you start brainstorming the next big campaign, are there other departments doing something incredible that could be proof points? The list goes on.

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Social Media Strategery

AUGUST 4, 2011

The ubiquity of social media means that just about every industry, from non-profits to sports to higher education to government – has hundreds of different blogs in each of these industries that are devoted to studying social media’s impact on pretty much everything. Visit The Health Digital Blog.

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Proposal Marketing Sports Conference 112

Social Media Strategery

JUNE 30, 2011

You heard me right – the simple game you may have played as a little kid or a more advanced version you did in hiding a present for your significant other can help you in social media as well. Maintaining those relationships and communicating often helps build a stronger campaign vice simply tagging other social media properties.

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Case Study Social Media Education Organization 111

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

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Syndication Marketing Advertising SEO 103

Social Media Strategery

FEBRUARY 9, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts?

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

MARCH 1, 2018

Is that thought leadership article really the work of a visionary, or is the author the CEO of a company that happened to do a media buy with that same publication? In an era of “fake news,” Russian social media bots, and Bell Pottinger , this is a very dangerous development.

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Advertising Buy Issues Journal 63

Social Media Strategery

NOVEMBER 20, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Rethinking Public Relations Education Fri, Nov 20, 2009 Best Practices How should social media be incorporated into a PR degree? Government 2.0

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Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

AUGUST 31, 2019

It’s why Dove’s Real Beauty campaign has won every award. It’s why celebrities read mean tweets about themselves on Jimmy Kimmel. It’s why shows like Worst Cooks in America: Celebrity Edition and Dancing with the Stars exist. It’s why Eminem won the final rap battle against Papa Doc.

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Compete Authentication Study Influencer 77

Social Media Strategery

JUNE 15, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media My Gov 2.0 My world was flipped upside down – not only could social media be used in the government, it could be used effectively AND securely for mission-critical purposes?

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Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

MAY 26, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media At the Gov 2.0 Development , professional development , sorenson , todd park This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans.

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Foursquare Widget Advertising Flickr 101

Social Media Strategery

FEBRUARY 4, 2013

After the last lockout, the NHL launched the “My NHL” campaign which portrayed hockey as a battle and its players as warriors. They also wrote thank you notes on the ice at every arena and increased their promotional giveaways.

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Price Loyalty Team Reputation 99

Social Media Strategery

SEPTEMBER 18, 2011

Whether it’s the massive budgets or the Super Bowl ad campaigns , or the allure of millions of YouTube views , advertising always seems to receive the most attention from an organization’s executives. But social media has forced some changes to the advertising industry, whether the old-school likes it or not.

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Advertising Social Media Press Release Airlines 111

Social Media Strategery

JUNE 30, 2017

Domino’s Pizza famously embraced the ingenuity of its employees in its “ a great idea can come from anywhere ” campaign, which touted the story of a new product, developed by a franchise owner in Ohio, that was then sold at locations across the country.

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Startup ROI Team Industry 50

Social Media Strategery

OCTOBER 25, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Putting Social Media Before Your Health? This approach has proven to be incredibly beneficial to my organization’s social media efforts and to my career.

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Gov 2.0 Social Media Web 2.0 Wiki 56

Social Media Strategery

SEPTEMBER 15, 2014

After leading a number of PR and social media teams within large organizations as well as working with a number of people who run their own agencies, I’ve realized that while both roles may have the Director title, the two roles are very different in a few fundamental ways. In others, it’s only one or more of these.

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Team Meeting Campaign Metrics 103

Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Your cutting room floor is a gold mine for social media content.

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Conversation Brands Meme Social Media 139

Social Media Strategery

AUGUST 30, 2011

It’s not difficult to find examples of sports teams using social media. League and individual team marketing functions are hard at work thinking up all kinds of new ways to use social media to increase fan loyalty, buy tickets, buy merchandise, and watch/listen to the games via myriad devices.

Compete 102

Compete Sports Collaboration Loyalty 102

Social Media Strategery

OCTOBER 8, 2015

I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. This happened with websites, with social media , and it’s happening again with content marketing. Who owns social media? Social Media? Publishers?

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Content Marketing Collaboration Compete 50

Social Media Strategery

MARCH 7, 2010

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 gov20 , government , social media , web20 This post was written by: sradick - who has written 82 posts on Social Media Strategery.

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Gov 2.0 Forums Collaboration Data 119

Social Media Strategery

MAY 1, 2012

Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly.

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Wikipedia Committee Industry Communities 100

Social Media Strategery

MAY 21, 2009

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 go-to guy and has spoken at several conferences on the convergence of social media and crisis communications. Hence his warning that engaging social media is a matter of national security.

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Gov 2.0 Social Media Chemicals Report 94