Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Your slogan.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t.

Analytics 104

Analytics Twitter Tools Strategy 104

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. It can also be helpful to evaluate your competitor’s content by a specific topic or campaign. Benchmark your social performance.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

AUGUST 17, 2022

This includes strengthening your sales strategy and uncovering what your audience wants. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns.

Campaign 125

Campaign Social Media Tools Hubspot 125

Firebelly

MAY 27, 2010

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! View an alternate.

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more.

How To 100

How To Sentiment Template Templates 100

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Reputation 77

Reputation Brands Sentiment Survey 77

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. They could later use this data to target their ads more effectively.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. This qualitative social data reveals customer sentiments, preferences and experiences. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. But first— What is Twitter’s advanced search? Then, click Save Search.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Hootsuite

NOVEMBER 7, 2023

Track social sentiment in real time. Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Has the competition launched a marketing campaign you need to counter? Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? On the flip side, if a competitor is dominating a segment, it’s time to rethink your strategy there. Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds.

Brands 110

Brands How To Sentiment Metrics 110

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy. Whatever the case may be, your first step is setting up an effective social media strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Assess ongoing and planned campaigns and content.

Strategy 142

Strategy Metrics Hubspot Retail 142

agora pulse

NOVEMBER 10, 2020

When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

MAY 11, 2023

With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns. brand safety rate and a 99.9%

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. The inbound marketing strategy connects channels like your website, social profiles and CRM. Conversational marketing and social media: How to adapt your strategy. What is conversational marketing? Helpdesk integrations.

Conversation 100

Conversation Strategy Social Media Marketing 100

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Source: Nike (Twitter).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 110

Report Brands Library Sentiment 110

Sprout Social

JUNE 26, 2023

They enable you to develop a compelling customer experience strategy to serve customers better, provide personalized offerings and build meaningful relationships. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform. Meanwhile, some may specialize in certain functions.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

SEPTEMBER 9, 2020

On Twitter, it’s estimated that 500 million Tweets are sent per day and Instagram boasts over one billion users. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Because the truth is, an effective marketing strategy relies on consumer voices and insights. For instance….

Organization 125

Organization Sentiment Social Media Management Analysis 125

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 79

Twitter Sentiment Hotels Influencer 79

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . This fast-paced response strategy mitigated any further escalation, halting what could have been a larger issue in its tracks. . Executive communications .

Skills 128

Skills Sentiment Team Press Release 128

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. Hashtag tracking tools compile all of this data to make it easy for you to plan, refine, and test your hashtag strategy. #1 Clear data.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Keyhole.co

FEBRUARY 13, 2023

But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. SMM, or social media marketing, is the process wherein you can do marketing using various social media applications like Facebook, Instagram, TikTok, Twitter, etc. Keep reading! Are you up for SMM?

Social Media 52

Social Media Strategy Marketing Metrics 52