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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

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My Contribution at PaulWriter.com

The Marketing Blog

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

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Ford & Social Media – a con? Ford Australia and spam

Laurel Papworth

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Poor ol’ thing… Do your campaigns fit in with your marketing strategy? No really, it is. Business realities? Related posts.

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Conference: Public Sector Web 3.0 and Future of Social Media Government

Laurel Papworth

Also includes a 12 step social media strategy section, and a 5 step social media campaign outline. What is the difference between a social media strategy and a social media campaign? We focus on social media ROI (Return on Investment) but also COI (Cost of Inaction). and a demonstration of tools to make your life easier.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI? Working on campaigns for several clients and its been a slow haul, especially for a new brand. Unlikely at best. j Jason Baer Thanks Francine.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. Work With Web Developers to Update Your Site for Web 2.0 The difference is updating your website to Web 2.0.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. You know what’s not a good idea? Pissing off Google.) introduced an application-geared Internet. Programs can be run completely online. “The mainstream gaming market will always be native.