Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. LinkedIn is the primary social network for professionals, about 546 million , round the world. You can also use the tool to manage your whole influencer marketing campaign. Use forms, social share buttons, and free trials to capture leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21% of our traffic comes from dark social sources. According to a recent estimate , 12.1%

Brands 152

Brands Analytics Consultant Data 152

Proactive Report

SEPTEMBER 12, 2011

. “The future of advertising will be largely influenced by consumer behavior in social networks. Advertising is not commonly a component of PR strategies, but social advertising is going to change that. Here are some of the key findings of this study: 60% think social advertising will be very valuable to them.

Advertising 92

Advertising Strategy Study ROI 92

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources. Image via GetApp.

Brands 129

Brands Analytics Data Metrics 129

Pam Moore

JANUARY 19, 2020

A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. The social networks are making it easy for us.

Trends 78

Trends Brands Marketing Influencer 78

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 28, 2019

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. From a social media standpoint, it’s a sign that your post was relevant to the offer.

Metrics 112

Metrics Social Media CPM CPC 112

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. 3% favor attending an in-person pitch or webinar. billion in 2022. Image source.

Trends 297

Trends Social Media UGC Marketing 297

Hootsuite

SEPTEMBER 3, 2020

This blog post summarizes: Our 2020 social trends predictions that came to pass. What social networks are doing. 2020 social trends predictions that came to pass. However, Ryan Ginsberg, Global Director, Paid Social at Hootsuite and trends webinar panelist said, “Brand purpose cannot be treated like a marketing campaign.

Trends 144

Trends Social Media HootSuite Embedding 144

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. Social rounds it out, helps to expand reach. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Unless you have a blockbuster idea like the Old Spice Guy, stick with your foundations.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Also, $0.30

Social Media 113

Social Media Strategy Apple iPhone 113

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. social media) Campaign: The title of your campaign (i.e.

Social Media 138

Social Media Metrics How To ROI 138

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. link] Stefan Visual slideshow: "6 Required Competencies for Social Organizations" by @jaybaer [link] [link] Eric Torres Marketing isn't about campaigns anymore, it's always on. 6 things you need 2 incorporate into your social media plan. It’s always-on.

Compete 115

Compete Conference Organization Social CRM 115

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. — 10. Offered by : Coursera.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 4, 2010

After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Jury's still out.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

DECEMBER 21, 2022

If you have a strong piece of gated content, a paid campaign helps ensure that it doesn’t go unseen. Whether it’s a case study, webinar or any other prioritized promotion, such items are brilliant ways to encourage visits from new and former fans alike. If organic social is a marathon, then paid social is a sprint.

Organization 137

Organization Social Media Strategy Metrics 137

Oktopost

SEPTEMBER 11, 2023

We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results. They’ll help you understand which social media channels, campaigns, and posts get the most clicks and generate the most traffic to your website. social media) Campaign: The title of your campaign (i.e.

Social Media 62

Social Media Metrics How To ROI 62

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# I think this Diesel campaign is genius. link] bob nunn Diesel Jeans lets you a dressing room camera to see if your social network 'like' you in those pants.

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. You have to commit to social media for the long haul to see the benefits. Good luck converting the masses !

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Techipedia: Tamar Weinberg

MARCH 17, 2010

A Community Manager who does use social platforms needs to be able to track its effectiveness in… um… getting people through the door. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

AUGUST 19, 2010

It's very easy to forget that Social Media and email can work together. It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. Great post, as usual. link] jaybaer Excellent point. Variable printing – even triggered voice mails – would be a great addition.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Rebekah Radice

FEBRUARY 22, 2016

In fact, creating campaigns in Google analytics is easier than you think. For example, you can add your tracking URL to the Call to Action button that leads to your latest product, service or campaign. Pro Tip from Kristi Hines: The main thing to remember with custom campaign UTM parameters is that the parameters must be exact.

Data 114

Data Social Media How To URL 114

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Specifically, lack of discussion around how to **design to achieve them** when using social media. What would you do? Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 11, 2010

I have a great example: One that Facebook killed because it wasn't in line with their mass media-based (impressions and “size of network&# used to create it) values system. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. That part is key. I say again, actual profit.

FAQ 137

FAQ Content Consultant Social Media 137

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

MARCH 3, 2010

For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc. Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. so to carve it out is sensible. It's true.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. case for B2B social media has been well documented over the past few months (here, here, and here to cite just a few), but one of the most important components a business must [.]

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&#

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 15, 2010

In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? link] [link] The Image Shoppe Great points to think about in your #social media campaign.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JUNE 18, 2013

Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example.

Facebook 167

Facebook Real Estate eBook Social Media 167