Small Business Mavericks

FEBRUARY 4, 2011

But let’s qualify that: This assumes that you are running these campaigns. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you. If you are not operating a pay-per-click marketing campaign, then that point obviously does not apply to you.

Small Business 115

Small Business Press Release Case Study Adwords 115

Oktopost

APRIL 4, 2019

This blog post has been “remastered” from the original webinar. Why bother with employee advocacy campaigns? In 2017, Capco ran its first global brand and recruitment campaign , with a goal of recruiting new talent. For this campaign, their KPI was the number of new applicants they pulled in.

Campaign 96

Campaign Training Social Media Applications 96

Oktopost

AUGUST 24, 2021

B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. B2B events also help manage brand reputations so you can control how the audience perceives them. . Like user conferences, trade shows tend to be costly and are great if you want quick ROI.

B2B 118

B2B Eventful Marketing Conference 118

Webbiquity SMM

JANUARY 2, 2013

One-third of CEOs fail to consider their compananies’ social media reputation when making business decisions. ( Need more evidence that measuring social media ROI is hard? The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( WordPress Hosting SEO ). The Backup List ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

SEPTEMBER 22, 2010

Email is the foundation for any online marketing campaign. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. Unless you have a blockbuster idea like the Old Spice Guy, stick with your foundations. link] Angelique Really?

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MARCH 4, 2010

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&#

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on. It’s always-on. It’s always-on. It’s always-on. Much needed!

Compete 115

Compete Conference Organization Social CRM 115

Sprout Social

APRIL 6, 2021

You could also offer discount codes, case studies, webinars, whitepapers and more. That way, you can get a reputable content creator to talk about your brand, product or service even for just a couple of minutes. Launch a referral campaign. Referral campaigns can be highly effective in doubling your sales leads.

Campaign 141

Campaign Social Media Discount Conference 141

Convince & Convert

FEBRUARY 11, 2010

Raven Zachery, project director for the Obama Presidential Campaign app and founder of SmallSociety, defends native applications. Still, the power of mobile browsers might be exaggerated, and some apps really need the “bells and whistles” of 3-D graphics or full hardware interfacing. “The mainstream gaming market will always be native.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

MAY 27, 2010

I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e. I'd like to clarify that the 4,250 Facebook wall posts facilitated by our most recent campaign with Tornados were actually posts to users' walls (i.e.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Can those results be tied back directly to sales, and therefore ROI?

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Keyhole.co

APRIL 24, 2023

Social media contests and giveaways are campaigns run on a brand’s social media channels to capture leads, build brand awareness, increase visibility, and more in exchange for certain prizes. Offering an exciting prize your followers can’t say no to is a decisive element for them to participate in your campaign.

Social Media 52

Social Media How To Campaign ROI 52

Waxing UnLyrical

OCTOBER 7, 2019

There are phenomenal ROIs of content marketing. People are more eager to trust content from reputable sources. Improves brand reputation. On top of everything, businesses also need to incorporate SEO and a social media marketing campaign. Common ones include: Blogs. White papers. Case studies. Infographics. Assessments.

Content 234

Content Marketing Reputation Case Study 234

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Convince & Convert

JULY 6, 2010

Online consumers are savvy and being open and communicative is vital to reputation management. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. Also – how long will this self-serving mea culpa campaign fad last? If you're going to launch a marketing campaign, make it universal. In my opinion, this is the difference between good or great.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 14, 2010

Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? Isn't that where promotional campaigns serve a purpose? Or do you think that reputation through relationships is enough to expand your market? link] Dave Ryan Great Post.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. winning campaigns, measure ROI, and reach audiences. Yes, social media applies to B2B. Jay Baer offers an interesting analysis at Convince and Convert.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 25, 2010

Digital marketing isn’t about campaigns, it’s about waterfalls. When I ran an agency, I put just as much stock in prospective employees’ Excel abilities as I did in their Word, Powerpoint, or Photoshop skills. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search. Every click. Every Tweet.

Marketing 123

Marketing Social CRM Conference Social Media 123

Techipedia: Tamar Weinberg

MARCH 17, 2010

I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics. It’s an imperative part of your job to not only control and monitor your company’s reputation, but to create it to begin with.

Communities 237

Communities Twitter Web 2.0 ROI 237

Convince & Convert

AUGUST 19, 2010

It's even easier to forget (or ignore) how offline marketing materials can supplement and enrich online campaigns. It's very easy to forget that Social Media and email can work together. Great post, as usual. link] jaybaer Excellent point. Variable printing – even triggered voice mails – would be a great addition.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad. You also know how to measure your ROI effectively.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. Imagine a campaign that delivered content across your browser, television, and Google Glass.

Strategy 150

Strategy BuzzStream Content Brands 150

MegaBytee

JUNE 10, 2021

They don’t get desired results from their digital marketing campaigns. There are still a lot of marketers who set their campaigns without any objective or clear cut goals. Will my ROI get affected? • Many reputed companies like MegaByte, don’t preach these false SEO practices. Do I need SEO for increasing traffic?

SEO 69

SEO Marketing Mobile Reputation 69

OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

While you can start generating leads on your own, it would definitely be a lot easier on your part to outsourcing this to reputable online marketers like rankfire.agency as your business grows. They can take the guesswork out of your online marketing campaigns, as they’ll be the one to focus on getting more online leads for you.

How To 62

How To Discount Loyalty SEO 62

Convince & Convert

MAY 11, 2010

Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. BK's Whopper Sacrifice campaign offered customers the chance to do something they already wanted to do but had no incentive to do it. That part is key. I say again, actual profit.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

MARCH 3, 2010

Social will be part of the fabric of every client and every campaign, at which time social media expertise (at some level) will be everyone's job. link] jaybaer If there were thousands of blogs, Webinars, books, etc. so to carve it out is sensible. Eventually, no. But what I do know is a methodology to find out.&# It's true.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. But your characterisation of a strategy as proactive vs reactive adds another important layer to planning.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 10, 2010

I did not work on the Klout campaign. note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. You're building your reputation through your customers. note: CoverGirl is a client of Marina Maher Communications , one of my clients.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 2, 2010

I think this Diesel campaign is genius. You have to see what Diesel is doing to promote their jeans with social media [link] [link] Derek Interesting campaign – probably working well with a certain subset, but not for me, thanks. I also think what flies in Spain may be different in the U.S. Just curious.

Social Media 133

Social Media Strategy Curation Privacy 133

Sprout Social

FEBRUARY 10, 2020

Not only does this save cost and improve your return on investment (ROI) in the long run, it helps build trust, credibility and loyal relationships with your customers. With a leaner, more focused advertising spend on inbound marketing, your business can save money and experience higher ROI over time. Higher trust and credibility.

Marketing 138

Marketing SEO Buy SMS 138

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The return on these investments may not seem obvious at first, but building trust, reputation, and authority has long-term benefits. million relevant professionals. Brandwatch.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

JUNE 3, 2010

It's interesting that they are trying to make the CEO the “star&# of the campaign, and put all the attention on him, but he seems woefully inadequate to the task. Instead, he had the temerity to say that he “wants his life back.&# What a stupid thing to say. link] jaybaer I agree. Just say “I'm sorry.&#

Social Media 156

Social Media Strategy Consultant Social CRM 156

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. By now you’re probably convinced that launching an employee advocacy program is one of the most cost-effective and ROI-positive things you can do for your B2B social media marketing. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? You can manage the entire campaign from a national level and then assign mentions based on location and other factors to individuals on a local level. Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 15, 2010

In small businesses or one man bands it's easier to get an overview of who's responsible for what.

Social Media 140

Social Media Consultant Strategy Organization 140

Convince & Convert

AUGUST 18, 2010

How can we create a killer social media campaign that will get noticed? No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts.

Questions 160

Questions Social Media Consultant Education 160