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How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . million conversations across Twitter, Facebook, blogs and Tumblr. Adidas reported 5.8

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Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. Social media is our new news site. Mobile, mobile, mobile. For some social networks half of the users access exclusively from their phones.

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Social Media Stats: The Best of 2013

The Realtime Report

What were the biggest stories in social media statistics this year? Teens Prefer Tumblr Over Facebook (Jan 15). Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Google+ Is Now #2 Social Network (Jan 28). Google+ Tops Twitter In US (June 3).

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This Week in Social Media – 4/24/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Modi, pledged to bring about a digital wave in India, launching a campaign called Digital India. 1 with a 14% user base).

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ICYMI – Tumblr, Alex from Target and Xmas ads

Danny WhatMough

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Tumblr rolls out autoplay ads to users. Nationwide and IBM bring mobile banking to Android smartwatches. Want this in your inbox each week? Subscribe here.

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