Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Thanks to social media, the goals of brand marketers are within reach. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future.

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Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. Today, Apple’s social media presence is quite fascinating — they are either very active on a particular platform or not at all.

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Social Media Strategy Apple iPhone 59

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Social Media Strategies Summit

APRIL 21, 2023

Viral trends and cultural moments can be a social media marketer’s best friend. But tapping into buzzworthy conversions isn’t a silver bullet for social media success. How much wiggle room do you have when it comes to repurposing memes? Trends mean different things to different brands.

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Conversation Brands Authentication Trends 130

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Soon, brands joined in on these trends too.

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Unmetric

MAY 28, 2019

Social media is a whole new ball game for brands. And yet, there are some brands out there that are impressively strong at social. What secret social sauce do they use? Greggs is a very genuine brand on social and it shows in the tone of voice of their posts. And one of them is almost always Linda from Marketing.

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Social Media Strategies Summit

OCTOBER 3, 2019

By now, you’ve probably heard of the emerging social media site, TikTok. TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven.

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Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

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Education Social Media Tips Policies 111

Hootsuite

NOVEMBER 28, 2022

For entertainment via memes, humor subreddits, or to discuss TV or movies. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”. Efficiency hack: Do Reddit research alongside all your other social media management inside Hootsuite with the Reddit app add-on. What is a subreddit?

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Sprout Social

NOVEMBER 28, 2022

In fact, 76% of engaged social media users say it’s important for companies to post about their employees. When I was a social media manager at Shedd Aquarium , nothing said “go viral” like a cute otter or penguin. Throwback Thursdays have been around since the early days of social media. Include pets.

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Likeable

AUGUST 18, 2020

Meena Harris of the Phenomenal Woman Action Campaign. How can we use social media for social good? In this episode, Jenn and Michelle break down that question with Meena Harris , founder & CEO of the Phenomenal Woman Action Campaign (and Kamala Harris’s niece!), Sierra Tishgart of Great Jones. Who’s hungry?!

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Marketing Affiliate marketing Proposal Team 87

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. What is brand experience? Why does brand experience matter?

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Hootsuite

FEBRUARY 13, 2023

Bonus: Download a free guide to discover which hashtags to use to boost traffic and target customers on social media. ” Social media users use this hashtag on posts that “throwback” to an older version of themselves. The history of this social media trend actually goes back pretty far.

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Sprout Social

SEPTEMBER 30, 2021

River Island supplements its commercial content with images from customers sporting its wares. And on the flip side, research shows that promotional photos containing actual people perform well on social media. As a side note, this speaks to the importance of putting together a social media content calendar.

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Sprout Social

MARCH 22, 2022

We turned to Sprout Social’s Advanced Listening tool to find out. First, we wanted to uncover how many people use social media to join the March Madness conversation. On the other hand, FanDuel used #MarchMadness to caption their Twitter posts, which have been some of the best memes of the tournament. Let the games begin.

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Later

JULY 10, 2019

Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography! In other words, stepping back from perfectly curated feeds and stepping toward the “real-er” side of social media may even help your business! . Take @aerie for example.

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Trends Instagram Feed Feedly 85

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Tell us who could use a 6 pack and why.

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Hootsuite

APRIL 6, 2023

As a marketer working in financial services, you know that navigating bank social media accounts can be tricky. Learn how to generate and nurture leads and win business using social media. Why social media is different for banks and credit unions Banking is a heavily regulated industry.

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Banking Social Media Tips HootSuite 105

agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are some highlights from Pew Research Center’s study on social media use in the U.S.: Which posts did better?

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Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. This gave us multiple perspectives on the social trends that matter most in the year ahead. Top 5 social media trends for 2020. pic.twitter.com/8Kd4IVFjva.

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Sprout Social

OCTOBER 24, 2019

While social media has technically been around for about 40 years, it wasn’t until after Facebook launched a little over a decade ago that companies began paying attention it as a powerful tool for marketing. It used to be that branding would be focused on print media, broadcast ads and newsletters (email and flyers).

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Buffer Social

AUGUST 19, 2018

Looking to catch up on the latest social media news, but short on time? Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. We have you covered!

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Meme ROI Hashtag Facebook 61

Buffer Social

JANUARY 9, 2024

There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it.  Even if you slot them into your social calendar as a placeholder, you’re on the right track for now.  ⚡ Looking to start a new calendar from scratch?

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List Social Media Content Fashion 96

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign?

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Sprout Social

OCTOBER 10, 2018

Do you know what your ideal customer on social media looks like – literally? Welcome the world of social media personas. And thanks to the sheer amount of data we can gather via social media, doing so is arguably easier than ever. Why marketers need social media personas.

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Social Media Engagement Brands How To 107

Sprout Social

AUGUST 24, 2021

Tune into the nostalgia melting pot on social media. More than a decade later, thanks to the resurgence of the Y2K aesthetic powered by social media creators and influencers, the foundation found its way into my timeline, and back into my heart. — FOX Sports PR (@FOXSportsPR) August 13, 2021. roseandben.

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Sprout Social

FEBRUARY 28, 2022

The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Understanding your brand’s role in these high-value occasions can make or break your social media presence. A cultural moment can happen in an instant and dominate news feeds for days.

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Hootsuite

AUGUST 13, 2020

For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. Read on for the ultimate guide to building, managing, and measuring social media engagement and all its business benefits. What is social media engagement? Click-throughs.

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Techipedia: Tamar Weinberg

JANUARY 12, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Personal , Social Media > How Do You Network on Different Social Sites? How Do You Network on Different Social Sites? by Tamar Weinberg on December 19, 2007 Share How do you leverage different social networks?

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agora pulse

JULY 16, 2019

Here are five brands acing storytelling on social media and some actionable takeaways. Research shows that social media shares are boosted by 585% by using a brand character. The cheeky white duck went on to become the star of numerous ads stealing the show on social media too. Create memes.

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Sprout Social

JULY 27, 2021

Millions of British and Irish people will tune in six nights a week for an hour or more, with the ferocity and enthusiasm of any sports fan. Interested in leveraging some of the hype for your business’ social strategy, but not sure how? Understanding the audience is a universal key to successful campaigns.

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Sprout Social

JULY 26, 2022

This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed. Images (like graphics, memes or photography). Jayde Powell, an Atlanta-based social media manager turned content creator , runs into this misconception fairly often. “A That’s where we come in.

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Laurel Papworth

SEPTEMBER 18, 2014

In other words its’ the equivalent of telling them “it’s here” Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. Understanding Memes #PoopTweet and random stuff. Random Joke Memes. Consider Company Campaign Hashtags that are created for Branding.

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Social Media Strategery

APRIL 14, 2013

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Your cutting room floor is a gold mine for social media content.

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Social Media Marketing

OCTOBER 3, 2012

The campaign was designed as a way to help celebrate the 100th anniversary of Oreo cookies (which themselves were modeled after Hydrox ) in a way that could effectively reach the nearly 28 million Facebook fans of the chocolate cookie. Cultural events : the Video Music Awards, the Emmys, Fashion Week, Z-Z Topp releasing a new album, etc.

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