Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

Case Study 79

Case Study Activities Study Campaign 79

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Your brand will accomplish your marketing goals by well-optimized images. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Ignite Social Media

MARCH 19, 2018

Watch out, YouTube, Facebook is pulling no punches! Similar to how YouTube operates, Facebook would create a system where creators can upload their own shows for free then earn a cut of the revenue from ads placed on their content. This news coming shortly after YouTube made it harder to earn advertising money on their platform.

YouTube 109

YouTube Facebook Study Video 109

The Realtime Report

DECEMBER 31, 2013

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. 8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : No problem. pic.twitter.com/dnQ7pOgC. Oreo Cookie (@Oreo) February 4, 2013.

Campaign 168

Campaign Social Media Case Study Study 168

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. In 2019, it launched the #MADEdesign campaign.

Campaign 97

Campaign UGC Content Sports 97

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success.

Case Study 100

Case Study Study Banking Campaign 100

Bill Hartzer

OCTOBER 5, 2023

The study found that urban consumers do favor online influencers, with 28% relying on them. Saptarshi Banerjee, Senior Lifestyle Analyst at Mintel Reports India, emphasized the need for brands to consider consumers’ preferences when developing their social media marketing strategies.

Research 149

Research Influencer Social Media Sports 149

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns.

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Sprout Social

NOVEMBER 1, 2023

10 behind-the-scenes post ideas and examples for your next campaign 1. For example, a company could post a short fulfillment time-lapse video on TikTok or Instagram, or walk through the entire toilet paper-making process in a YouTube video like Scott Brand did in the video below: 9.

Campaign 89

Campaign Content Upcoming Authentication 89

Mindjumpers

JULY 27, 2010

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar Look at me! Doing a spoof of a popular commercial, film or simple a private YouTube hit, happens all the time, a few is good and a lot really bad.

Study 220

Study Film Nielsen Disqus 220

Keyhole.co

AUGUST 2, 2023

YouTube is the biggest video marketing platform in the world, with over 2.6 Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. High-quality content is the core of any successful YouTube channel.

YouTube 52

YouTube Tips Collaboration Training 52

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. billion monthly active users , the platform presents a vast audience for content creators and marketers. It shows metrics assessments and gives you direction to grow your YouTube channel.

Metrics 52

Metrics Analytics YouTube Video 52

Convince & Convert

SEPTEMBER 4, 2014

Inspired by some of the great video campaigns launched this summer, here are three examples to propel your social media efforts well past the warm weather season. » Social Media Case Studies content marketing digital marketing digital storytelling social image of the week Social Media Marketing video marketing vine YouTube' . »

Campaign 142

Campaign Video Case Study Study 142

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. It always starts with strategy.

Eventful 161

Eventful Social Media Marketing Influencer 161

Devumi

JUNE 2, 2017

Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

Campaign 121

Campaign Social Media Marketing Brands 121

Devumi

NOVEMBER 28, 2014

There is no question that viral video marketing is a key strategy in the back pocket of every brand marketing online. And their viral video marketing campaign should take off. I’m going to give you a whole bunch of rapid fire points to consider, and throw in examples from actual viral video marketing campaigns.

YouTube 90

YouTube Video Marketing How To 90

Social Media Strategies Summit

APRIL 22, 2021

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. A further 39% is spent streaming video and TV on sites like YouTube, another social platform. Image source .

Education 264

Education Examples Social Media Meme 264

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Facebook places is one of the most neglected marketing channels and here it has been very effectively used. Take a look at this video case study and do tell us how you found it :).

Campaign 248

Campaign Airlines Facebook Case Study 248

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

Influencer 145

Influencer Trends Marketing Guidelines 145

Digimind

FEBRUARY 15, 2018

This article will focus on an influencer marketing case study, specifically, a viral campaign organized and orchestrated by online celebrity Jerome Jarre, famous for his viral Vines and YouTube videos, alongside the humanitarian operation for Rohingya refugees in Bangladesh.

Campaign 40

Campaign Influencer Case Study Marketing 40

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: YouTube, TikTok and Vimeo.

Types 145

Types Social Media Microblogging Overview 145

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206

Campaign Social Media Reddit Disqus 206

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Here are our favorites. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Devumi

SEPTEMBER 6, 2017

Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. Advocacy campaign examples: “Let’s Tell America It’s Great” […].

Examples 84

Examples Campaign Social Media Marketing 84

The Social Media Incubator

JULY 24, 2014

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google to Reward Users of Google+, Hangouts, and YouTube Live. Facebook Gets a Fresh Look as News Service.

Marketing 179

Marketing Case Study YouTube News 179

Ignite Social Media

FEBRUARY 11, 2019

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. Want to know how not to market to Generation Z? Want help with your marketing efforts? This is a wide range of ages, which makes creating a one size fits all marketing strategy difficult.

Marketing 142

Marketing Issues Authentication Social Media 142

BeingOptimist

JULY 15, 2021

This whopping number stands as proof of the fact that businesses can make good money if they strategize their marketing around this platform. Tik Tok is undoubtedly the best channel for brand marketing mainly because of the little to no competition here. Use Hashtags in the Right Way for SEO /Tik Tok Marketing.

Strategy 98

Strategy Marketing Case Study Hashtag 98

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Writer and analyst Kevin Allocca works with YouTube trends. Social Triggers.

Influencer 168

Influencer Remix Marketing Meme 168

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. Each changes the viewing experience slightly while staying within the YouTube environment. But, why just use one smartphone or GoPro?

Video 150

Video Campaign Case Study YouTube 150

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Did you see any great Movember campaigns or extraordinary moustache art?

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. This article is for anyone looking to take their social media marketing up a notch. Social media lead generation.

Social Media 145

Social Media How To HootSuite Discount 145

Ignite Social Media

SEPTEMBER 22, 2022

They have an extended library of case studies to show how their customers are using their tool for their marketing efforts. Unfortunately, they do not have a filter option to really narrow down case studies so it’s not the easiest to find case studies that may address your goals if you moved forward using this tool.

Review 91

Review Case Study Social Media Management Airlines 91

Devumi

MAY 14, 2016

We’re excited to launch our new YouTube Views service! At Devumi, we’re constantly improving by studying social media trends and changing our tactics to be as effective as possible. The post YouTube Views Update (Region Targeting & More Relevant Viewers) appeared first on Devumi. At a […]. At a […].

YouTube 60

YouTube Study Trends Campaign 60

Devumi

MAY 14, 2016

We’re excited to launch our new YouTube Views service! At Devumi, we’re constantly improving by studying social media trends and changing our tactics to be as effective as possible. The post YouTube Views Update (Region Targeting & More Relevant Viewers) appeared first on Devumi. At a […]. At a […].

YouTube 60

YouTube Study Trends Campaign 60