Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Using a hashtag tool, you’ll be able to track how your campaign performed, but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns.

Hashtag 98

Hashtag Analytics Metrics ROI 98

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Here are some of the “sound bites.&#.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Keyhole.co

SEPTEMBER 15, 2020

But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Start by clearly defining your goals and key performance indicators (KPIs) for your social media campaigns. Or are you just creating this report for yourself?

Template 112

Template Templates Report Social Media 112

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment.

Facebook 107

Facebook Sample Samples Sentiment 107

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Brand marketing is a highly competitive arena. Email marketing campaigns. Now, social strategies apply to more than just owned media. Paid search.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

Tools 96

Tools How To Sentiment Training 96

Likeable

JULY 29, 2020

If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. A/B testing, also known as split testing, is much like the experiments we did in science class—except here, we’re testing the effectiveness of marketing materials. This goes for traditional marketing and social media alike.

Social Media 107

Social Media Class Sample Samples 107

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. for every dollar invested in influencer marketing, and it’s the fastest-growing channel for customer acquisition. Let’s dive in.

Tips 52

Tips Influencer Campaign Metrics 52

Pixlee

SEPTEMBER 15, 2021

With influencer marketing maintaining its position as one of the most effective marketing strategies, it’s important for brands to prioritize efficient management of their creator partnerships. for every dollar invested in influencer marketing, and it’s the fastest-growing channel for customer acquisition. Let’s dive in.

Tips 52

Tips Influencer Campaign Metrics 52

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Sprout Social

MARCH 24, 2020

If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.”

Analysis 87

Analysis Social Media ROI How To 87

Hootsuite

JANUARY 24, 2022

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. This type of social media data for marketing can be collected through social listening tools. Brand sentiment.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Convince & Convert

JULY 16, 2013

After Googling “measuring effectiveness of social media”, I read at least a dozen articles outlining all the sharing-and-sentiment indicators produced by posts, clicks, tweets, and so forth. Tom Mangan is the founder of Verb Nerd industries , a writing, editing and content-marketing service based in Winston-Salem, North Carolina.

Data 149

Data How To ROI Survey 149

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 104

Analytics LinkedIn Tools Metrics 104

Jon Loomer

MAY 26, 2015

I know there’s a growing sentiment that Facebook fans no longer matter. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. 35 for WCA and $.52 52 for fans.

CPA 113

CPA CPM Facebook Cost 113

Sprout Social

OCTOBER 24, 2023

But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. For example, if you’re running LinkedIn ads, you need a tool that keeps track of your paid campaigns. You can really drill down on specific campaigns and ads to identify your top-performing ones.

Analytics 74

Analytics LinkedIn Tools Metrics 74

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. That doesn’t even scratch the surface of must-do campaign tasks, either.

Campaign 130

Campaign Social Media How To Project 130

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. The end result is a more meaningful and effective social media marketing strategy. . Insights from these conversations are used to make informed marketing decisions. Being confident about the questions above is invaluable for marketers. The problem?

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

FEBRUARY 21, 2024

Bringing social media insights into the mix adds a whole new dimension to your reporting as well because you get real-time feedback from your social media audience, competitors and campaigns. According to a McKinsey report , data-driven organizations experience above-market growth and earnings increases of 15 to 25 percent.

Report 100

Report Data Hubspot Metrics 100

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Keyhole.co

SEPTEMBER 12, 2023

Most social media managers and marketers make this mistake while promoting YouTube videos: slapping links to their videos on their other social media channels and calling it a day. What worked She shared a LinkedIn post highlighting a sample from a YouTube video. You can easily meet your marketing goals. The result?

YouTube 52

YouTube Video How To Sentiment 52

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Sample Social Media Goals for 2019.

Social Media 112

Social Media Strategy Marketing How To 112

Waxing UnLyrical

NOVEMBER 18, 2010

Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. Are you planning on using automated sentiment to alert you to potential crises?

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Sprout Social

OCTOBER 14, 2021

Marketing performance. Customer interactions (marketing engagement, lead sources, traffic). According to the most recent Sprout Social Index , 50% of marketers say they maintain occasional communication and collaboration with other teams while 17% operate in complete silos. Which campaigns are lagging behind?

Tools 106

Tools Metrics Template Templates 106

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Strategy Social CRM Company 118

Sprout Social

FEBRUARY 22, 2023

Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process. Whenever you have a hypothesis, question or challenge related to your social media marketing strategy, social media experiments can provide actionable next steps.

Social Media 115

Social Media How To Statistics Sample 115

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 145

B2B Survey ROI Metrics 145

Buffer Social

JULY 25, 2019

Growth marketers. Some of our most popular posts on social media are about Instagram marketing and data studies. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. When do you launch a marketing campaign? Case in point: sentiment.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

NOVEMBER 29, 2018

Content marketing has been steadily growing for several years now. 2018 was a big year for content, as recent studies have been showing: Content marketing revenue is projected to exceed $300 billion by 2019. 86% of B2C marketers think content marketing is a key marketing strategy. Keeps you organized. Seasonality.

Content 111

Content How To Upcoming Campaign 111

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competition. Think about it.

Analysis 101

Analysis Tools Compete Aggregator 101

Unmetric

MARCH 31, 2016

They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. Of course, this could have been due to the unevenness of the samples, but the numbers don’t lie. Contests are already one of the most widely used marketing tools.

Brands 113

Brands Facebook API Mobile 113

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Social Media 207

Social Media Tools Netvibes Sample 207

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management. 1) GinzaMetrics. Google Review Count: 175.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Sample review: “Buffer is a great automation tool. Now part of Salesforce.com Marketing Cloud. Instagram has more users than Twitter. Google Review Count: 437.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I’ve been a tech marketing consultant for 25+ years, but watching people try to take the value of advice to free just plain sucks. Guilty as charged!

Products 267

Products Consultant Price Social Media 267