Buzz Marketing for Technology
AUGUST 5, 2014
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. MasterCard’s theory was built on the idea that a brand that replies to a tweet can be worth more than years of advertising.
Buzz Marketing for Technology
JUNE 28, 2008
AUDIO: The Campaign Trail Podcast : June 26, 2008. AUDIO: The Campaign Trail Podcast : June 12, 2008. AUDIO: The Campaign Trail Podcast : June 5, 2008. The Naked Campaign : Steve Brodner draws the Presidential candidates. The Campaign Trail : The candidates’ stances on energy and the environment. First Name.
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Buzz Marketing for Technology
JULY 14, 2010
Well its summertime, a time when we turn down the volume of campaigns and look at the business impact we were able to drive. Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Not really.
Buzz Marketing for Technology
JULY 21, 2010
Add in webinars and in person events, calling plans, telesales, SEO, PPC campaigns, promos, price incentives, spifs for the sales force and you have a recipe for leakage in the system that is hard to account for. Are those invoices rolling in real time? Probably not. And can you optimize across all media? – But wait there’s more!
Buzz Marketing for Technology
NOVEMBER 28, 2012
Information such as program status, recent travel activity, “likes,” travel frequency, prior or frequent destinations can be fed directly into an automated targeting model and greatly improve the precision and appeal of any offers displayed to this valuable customer—such as a free room upgrade, tickets to a nearby event or a car rental.
Buzz Marketing for Technology
FEBRUARY 27, 2009
Sarah Beckley, JenHope Belis and Jeanette Leong my hardworking and faithful events team. Peter Hahn and Christian Small – two of the best interactive marketers I have ever met and of course Robin Eggen who somehow just made everything we could think of work – I am always honored to be in your presence!
Buzz Marketing for Technology
SEPTEMBER 17, 2008
The problem is hindsight bias is not a repeatable event in the future. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. But sub viral growth is still growth.
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