Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: .

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Sherrilynne Starkie

APRIL 26, 2021

Embrace User-Generated Content (UGC) to maximize Tik Tok impact. Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. You can even consider TikTok like packages to get high engagement levels for your campaign. Tik Tok for Business.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. They also created a “digital brag board” in store to showcase some of the create UGC. and it’s called “priceless surprises.”

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Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Keyhole.co

MARCH 24, 2024

The brand also posts influencer content and shares UGC on TikTok. The vacation rental marketplace doubles down on UGC marketing through its Twitter handle. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. What makes Airbnb’s social media strategy successful?

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agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. Respond immediately to anything simple—like a meeting request—or anything urgent—like a campaign update. Check Paid Social Campaigns.

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Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. Read on to learn how they were able to execute these powerful campaigns. . Fjallraven. Their goal? To boost their social conversions.

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agora pulse

DECEMBER 6, 2018

Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. This is a massive lost opportunity, so in this post, we’re going to go over 6 ways you can showcase UGC on social media. Share UGC In Stories. Create Story Highlights Featuring UGC.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. What is customer marketing?

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Pixlee

OCTOBER 16, 2020

As brands move into 2021, it’s imperative to understand that change is a constant, and in moments of change, relying on your community to support your marketing activities can save your campaigns. Enter user-generated content (UGC) – the strategic fulcrum of your campaigns and content shortages. UGC is perfect for ads.

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Keyhole.co

DECEMBER 26, 2023

Instead of choosing mass-media campaigns, Red Bull used cartoon characters for their ads. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. These UGCs have a sense of drama and hook your attention.

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Pixlee

MAY 9, 2022

For example, if a competing brand has recently hired several new influencers and looks to be doubling down on user-generated content (UGC), they may be predicting a need for community-driven marketing on social. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around.

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Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. UGC is especially effective in higher education.

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Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Yes, Facebook Live is great for hosting an interview, webinar, or special event, but you can also use it more casually.

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Ignite Social Media

JANUARY 8, 2024

What does UGC mean? It’s another metric of efficiency for brand ad campaigns. It’s what you strive to beat with each new campaign. It might be based on industry averages or another campaign run by the brand. Seizing the moment by incorporating current events or trends into your social media strategy.

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Pixlee

SEPTEMBER 17, 2020

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. Combine product reviews with visual UGC to give a cohesive look into each product and help customers make informed decisions based on existing community content. . Looking to boost your current stream of UGC and build deeper community engagement?

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Keyhole.co

SEPTEMBER 13, 2023

Branding and promotion Using custom and campaign-specific hashtags for TikTok builds brand recognition. Keep an eye on the Discover page to stay updated on current events and challenges. If the users come across your campaign-specific hashtags often enough, they will remember your business.

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Ignite Social Media

JULY 19, 2023

Instead, if you ask them to reply to your story with your campaign hashtag, Stampede Social will automatically send them the link and then they’ll have it in their DMs to easily revisit later. For example, it compares the performance of images, carousels, Reels, videos, live events, and so on.

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agora pulse

NOVEMBER 23, 2020

If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook. Whenever I create a new calendar for Facebook posts, I first do a little research to see whether there are any relevant holidays or events going on that could tie into any promotions.

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Pixlee

JANUARY 20, 2022

Small entrepreneurial brands that aren’t related to the gaming market have also taken advantage of the audience these events get. Crocs uses Pixlee to manage campaigns with influencers and harness user-generated content (UGC) from its community of fans. How to Measure the Success of Your Campaigns.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Black Friday marks a special event for every shopper. Use UGC Widgets that Aren’t Impacted By the Code Freeze.

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Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Black Friday marks a special event for every shopper. Use UGC Widgets that Aren’t Impacted By the Code Freeze.

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UGC Widget Retail Discount 52

agora pulse

JANUARY 14, 2020

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. A super-successful TikTok marketing campaign I loved was #YouOwnIt developed for cosmetics company MAC by ad agency Pulse Advertising. billion views certainly proved that TikTok was the right space for this type of campaign.

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Pixlee

JUNE 17, 2020

One of the best ways to demonstrate your brand’s value and grow without looking tactless is with user-generated content (UGC). . Use UGC to Quickly Create Optimal Customer Experiences. Customers expect digital experiences to change as frequently as current events. Specifically, agility in content.

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Pixlee

JUNE 23, 2020

The impact of user-generated content (UGC) has been proven over and over. Websites featuring UGC have 29% higher web conversion rates than websites without it. Social hubs help support your overall sales funnel when featured on your website, but they can also be used as a more targeted asset for contests, campaigns, and events.

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Pixlee

JANUARY 12, 2022

Brand campaigns have always been about the long term, but building community is even more about patience and time. Your employees should have the tools and training to spread the word about your brand through social media and events. Make Use of User-Generated Content (UGC). How to Build Community Around Your Brand.

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Pixlee

DECEMBER 13, 2021

The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns. Incorporate Community Through User-Generated Content (UGC) . Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls.

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Pixlee

APRIL 13, 2021

Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. This promise appears easy to keep because of its flexibility.

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Socialmedia.biz

JULY 8, 2020

With a content calendar, you’ve tracked what holidays and special events you can build content around as well as any sales and promotions. Known in the digital marketing biz as UGC, user-generated content is a valuable tool for social media marketers. We recommend assembling a content calendar to guide you in posting from day to day.

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Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters.

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Pixlee

JULY 7, 2021

Fans of all kinds – including influencers – respond well to user-generated content (UGC) as a great outlet to get involved. Having fans interact with your brand through UGC can not only drive engagement, it will help with brand loyalty – even during struggling times. Celebrate Fans & Discover your Micro Influencers.

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agora pulse

DECEMBER 13, 2018

In its Equality campaign it focuses on social change and inspires people to act. Send alerts about cancelled events, time sensitive offers and emergency notices. Takeaway: Think about voice search when planning campaigns. If you’re running AdWords campaigns, you need to think about voice search. Takeaway: Invest in UGC.

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Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

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Pixlee

FEBRUARY 8, 2021

That doesn’t mean you shouldn’t talk about pressing issues or current events at all. 2: Build a Strong, Inclusive Community With UGC. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community.

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Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. The answer may not be on these apps alone. On what channels will they have the most impact?

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