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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

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Do I Really Need a Social CRM for My Business?

agora pulse

To build and maintain these relationships many businesses use social CRM tools. What is a “social CRM” and what does it do? When you say these two magic words, most of us start thinking of social CRM tools, instead of the actual process. The value of a social CRM tool.

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How to Build a More Engaged Audience by Using a Social Media CRM

agora pulse

If you want to track engaged followers, identify brand ambassadors, and monitor your brand’s DMs, you need a tool that goes beyond native platform features. So, how can you optimize your customer relationship management (CRM) strategy and cultivate a community around your brand? Track engaged follower activity.

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10 Best Social Media Management Tools

agora pulse

Read on to learn more about the different social media management tools. If your team needs a full-featured social media scheduling tool, Agorapulse delivers. Engagement. With Agorapulse’s Inbox Assistant, monitoring engagement is easy. Social CRM. Social Ads. Engagement. Social CRM.

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Nine Must-Have Features for Your Social Media Dashboard

agora pulse

When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just isn’t enough. After all, jumping from platform to platform to post content, engage with followers, and check analytics isn’t ideal for your productivity. Social media inbox. Social media CRM.

Features 147
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns. Other Keyhole features are pretty impressive, too.

Analytics 204
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Social media personalization: The opportunity and risks to consider

Sprout Social

Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Which posts drive the most engagement? What content wows our audience?