article thumbnail

Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But that was only phase #1 of the campaign. ERA Coalition Uses Influencers in Equal Rights Campaign Influencer marketing isn’t just for consumer brands. But it isn’t just about engagement; influencers can drive real action.

article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

What makes Airbnb’s social media strategy successful? So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. or “Belong Anywhere.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

article thumbnail

Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

article thumbnail

Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy.

article thumbnail

Meet the Delicious New Product Designed for Instagram

Convince & Convert

From the overall concept of designing a product for Instagram to the event exclusivity and delicious flavors, there are many compelling layers. While it’s unclear if Sonic’s Square Shakes will expand beyond Coachella, the concept is pretty clever.

article thumbnail

#SocialPR Spotlight: Dawn Buzynski

Waxing UnLyrical

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. What is one Social PR campaign you’re in love with? Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement.

Delicious 163